Tono de Marca

approachable, trustworthy, and conscientious

Valores de Marca

• •Health and Safety
• •Sustainability
• •Humanitarian Impact
• •Transparency
• •Made in the USA

Mejores Prácticas

• •Always Lead with "Why": Start with the brand's purpose. Whether the copy is about a new product or a promotion, connect it back to the core values of safety, sustainability, and social impact. This reinforces the brand's identity beyond just being a product.
• •Weave the Founder's Story In: Periodically reference the founder's background as an engineer and mother. This personal touch builds trust and credibility, reminding customers that there's a real person with expertise and passion behind the brand.
• •Use "Safe & Clean" Language: Consistently use terms like "non-toxic," "safe for your family," "breathe easy," "clean burn," and "phthalate-free." This repetition drills down on the primary product benefit and addresses a key customer concern.
• •Balance Warmth with Authority: Maintain an approachable, friendly tone ("we," "your home," "you'll love") while simultaneously projecting authority and trustworthiness by mentioning "scientific background," "quality ingredients," and "100% recycled."
• •Turn Features into Benefits: Don't just list the features; explain why they matter to the customer. For example, instead of just "100% soy wax," write "100% soy wax for a longer, cleaner burn that's better for your home and the Earth." This makes the value proposition clear and compelling.

Percepción Social

The public perception is positive, with customers valuing quality and scent. The founder's story resonates well, and the combination of eco-friendliness and a strong social cause is perceived as authentic and commendable, leading to a strong connection with ethically-minded consumers.

Ejemplos de Copy

• •Your quiet moment, made safer. ✨ Our Brown Sugar + Fig candle is hand-poured with 100% natural soy wax and toxin-free fragrance oils. Because a healthy home is a happy home. Breathe easy and enjoy the warmth, knowing every candle supports our mission to end child trafficking. #EcoScentsations #NontoxicLiving #SoyCandles #SafeScents #CandlesForACause
• •I'm Tori, a chemical engineer and mom. I started Eco Scentsations because I couldn't find a candle I felt truly safe burning around my family. Our candles are eco-friendly, non-toxic, and made with love in Ohio. Plus, every purchase helps light the way for children in need. Join us in making the world a better place, one candle at a time.
• •Better for You, Better for the Earth. We craft every candle with 100% soy wax, non-toxic oils, and recycled materials. Enjoy pure fragrance with a clean conscience. #SustainableHome #EcoFriendly
• •Hi [Customer Name], invite the scent of pure bliss into your home. Our new Fresh Linen candle is here! Like all of our creations, it's hand-poured with all-natural soy wax and is completely free of phthalates and parabens. Perfect for a clean burn that feels as good as it smells. Shop the new arrival and support our mission.
• •What goes into an Eco Scentsations candle? USA-grown soy wax, Toxin-free fragrance oils, 100% recycled glass jar, A mission to help end child trafficking, Lots of love from Ohio! It's more than just a candle. It's a choice for a safer home and a better world. #EcoScentsations #CandleMaking #SmallBusiness #OhioMade #EndChildTrafficking