Tono de Marca

Conscious & Caring, Informative & Educational, Positive & Encouraging, Authentic & Down-to-Earth, Clean & Natural

Valores de Marca

• •Sustainability
• •Natural & Non-Toxic
• •Ethical Practices
• •Customer Well-being
• •Education & Empowerment
• •Quality

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone, key messaging points, words to use/avoid, and provides examples. This ensures everyone creating content is on the same page.
• •Prioritize Your Values: Ensure that every piece of copy, whether a product description or a social media post, implicitly or explicitly reflects Eco Origin's core values of sustainability, natural living, and conscious consumption.
• •Speak to Your Audience, Not At Them: Use inclusive language ("we," "us," "together") to foster a sense of community. Focus on educating and empowering rather than preaching or shaming. Understand their journey towards sustainability and meet them where they are.
• •Maintain Authenticity and Transparency: Be honest about your products, sourcing, and mission. If you're discussing the benefits of natural ingredients, explain why. If you're talking about reducing plastic, show how your products help. Avoid greenwashing or making unsubstantiated claims.
• •Be Consistent Across All Channels, Yet Adaptable: While the core tone (conscious, informative, encouraging) should remain consistent, the delivery might vary slightly to suit the platform. For instance, TikTok content might be more concise and visually driven, while a blog post can be more in-depth. However, the underlying voice and values must remain recognizable. Regularly review content across all platforms to ensure alignment.

Percepción Social

Trustworthy & Reliable, Purpose-Driven, Helpful & Supportive, Aspirational yet Attainable, Part of a Community

Ejemplos de Copy

• •Instagram Post (Product: Bamboo Toothbrush): Start your day the natural way. ✨ Our bamboo toothbrushes aren't just kind to your teeth, they're kind to the planet. Made from sustainably sourced bamboo, they're a simple swap for a big impact. Ready to brush away plastic? #EcoOrigin #SustainableSmile #PlasticFreeLiving #GoGreen
• •Facebook Ad (Product: Solid Shampoo Bar): Tired of plastic bottles cluttering your shower? 🌿 Make the switch to our nourishing solid shampoo bars! Packed with natural ingredients, they leave your hair feeling amazing and our planet a little cleaner. Discover your hair's new best friend and reduce your plastic footprint, one wash at a time. Learn more: [Link] #EcoFriendlyHaircare #ZeroWasteBeauty #NaturalIngredients #EcoOrigin
• •Email Newsletter Snippet (Theme: Small Changes, Big Impact): Hello [Customer Name], at Eco Origin, we believe that every small, conscious choice contributes to a healthier planet. This week, we're highlighting how easy it is to reduce single-use plastics in your kitchen with our reusable food wraps and natural dish brushes. Little changes, big difference. Explore sustainable kitchen swaps: [Link] #SustainableLiving #EcoKitchen #ReduceReuseRecycle
• •TikTok Video Caption (Product: Soap Nuts): Laundry day just got a green upgrade! 🧺 These amazing soap nuts are a 100% natural, hypoallergenic, and biodegradable alternative to conventional detergents. Watch how simple they are to use! 😉 Your clothes (and the earth) will thank you. #EcoLaundry #SoapNuts #ChemicalFree #SustainableHacks #EcoOrigin
• •Website Product Description (Product: Coconut Fiber Scourers): Tackle tough messes without a trace of plastic. Our Coconut Fibre Scourers are a powerhouse in the kitchen, effortlessly scrubbing away grime while being completely biodegradable and compostable. Made from natural coconut husks, they're a durable, eco-conscious choice for a sparkling clean home. Add a touch of nature to your cleaning routine! #NaturalCleaning #EcoHome #ZeroWasteKitchen