Tono de Marca

Educational, Passionate, and Approachable

Valores de Marca

• •Sustainability
• •Education & Awareness
• •Family & Community
• •Health & Well-being
• •Action & Responsibility

Mejores Prácticas

• •Lead with "Why": Always connect your products back to the core mission. Don't just sell a bamboo toothbrush; sell the reduction of plastic waste and the protection of our oceans. The "why" is your strongest asset.
• •Use Approachable Language: Avoid complex jargon. Frame sustainability as a series of simple, achievable steps, not an intimidating, all-or-nothing lifestyle. The brand’s origin story is a perfect example of this.
• •Empower, Don't Preach: The tone should be encouraging and supportive. Use empowering language like "Join us," "You can make a difference," and "Every small act counts" to make the audience feel like part of the solution.
• •Educate to Build Trust: Consistently provide value beyond your products. Share tips, recipes, and environmental news. This positions the brand as a trusted guide, which leads to sales more organically than a hard sell.
• •Maintain Your Personal Story: Periodically remind your audience of the family story behind the brand. This humanizes the business, builds an emotional connection, and differentiates it from larger, more impersonal competitors.

Percepción Social

For those who encounter the brand's content, particularly the blog, it is perceived as a reliable and knowledgeable source on sustainability in Mexico. It is also seen as a niche retailer within the 'zero waste' market in Mexico. However, due to a lack of widespread reviews and media mentions, the brand has a relatively low public profile, appearing as a credible, mission-driven but small-scale operation with a loyal but quiet customer base.

Ejemplos de Copy

• •Headline: Your Routine, Reimagined. Body: One solid shampoo bar replaces up to three plastic bottles. It's not about changing your whole life overnight; it's about changing one small thing today. Our natural shampoo bars nourish your hair and protect our planet. Ready for a simple swap with a big impact? Tap to shop. #ViveSinPlástico #PequeñosCambios
• •Headline: That "clean" smell? It's often just chemicals. Body: We've been taught that a clean home has a certain scent, but what's really in those cleaners? Our blog breaks down how to create your own powerful, non-toxic cleaning solutions with simple ingredients like vinegar and bicarbonate of soda. Learn with us and transform your home into a truly healthy space. Click to read the guide.
• •Headline: Join the Conscious Family. Body: It started with a simple question in our family: "How can we create less waste?" Now, we help thousands of homes in Mexico answer that same question. We're more than a store; we're a community learning to live more sustainably, together. Explore our products and start your journey.
• •Subject: It’s not just about the planet, it’s about our health. Body: Hi [Name], Ever wonder about the connection between the products we use and how we feel? This week on the blog, we explore the benefits of switching to natural deodorants and skincare. No aluminum, no parabens, just pure, plant-based ingredients. Discover the difference for yourself and feel good, inside and out.
• •(Video shows a person quickly making a DIY all-purpose cleaner in a spray bottle) Text on screen: Stop buying plastic cleaner bottles! Voiceover: You need: 1 part vinegar, 1 part water, and a few drops of lemon essential oil. That's it! You've just saved a plastic bottle from the landfill and made a powerful, all-natural cleaner. Caption: Easy, cheap, and eco-friendly! What's your favorite DIY recipe? #ZeroWasteHacks #EcoConciencia #LimpiezaNatural