Tono de Marca

passionate, expert, and eco-conscious

Valores de Marca

• •Sustainability
• •Efficiency & Performance
• •Quality
• •Innovation
• •Community

Mejores Prácticas

• •Lead with Sustainability, Follow with Performance: Always start by highlighting the ecological benefit, as this is your unique selling proposition. Immediately follow up with the practical benefit for the user (e.g., "Good for the planet, better for your grill").
• •Use the Language of the Expert Griller: Incorporate terms and concepts that resonate with barbecue enthusiasts (e.g., "steady heat," "clean burn," "perfect sear," "low ash"). This builds credibility and community.
• •Emphasize "Longer-Lasting" and "Efficiency": The "4x longer" claim is a powerful and tangible benefit. This message should be a consistent feature in headlines, product descriptions, and ads to justify the premium positioning.
• •Show, Don't Just Tell: Utilize video and high-quality imagery of the briquettes in action. Content should demonstrate the long burn times, minimal smoke, and beautiful results on the food, reinforcing the brand's promises.
• •Maintain the Passionate, Community-Centric Voice: Continue collaborating with influencers like kuipersparrilla. Frame grilling not just as cooking, but as an art form and a communal experience. Use language that is aspirational and celebratory.

Percepción Social

Ecobriquetas is perceived as a premium, environmentally responsible choice for serious grillers. Customers and the public likely see the brand as a smart and modern alternative to traditional charcoal. The association with environmental bodies like CORANTIOQUIA and grilling experts lends it significant credibility. The higher efficiency and longer burn time are key selling points that create a perception of value for money, despite what might be a higher initial price point compared to conventional options. The brand is seen not just as a product but as a statement of values, appealing to consumers who are environmentally aware and passionate about the quality of their grilling experience.

Ejemplos de Copy

• •Fuel your passion, not deforestation. Our briquettes are made from 100% recycled coconut shells for a cleaner, longer-lasting grill. #Ecobriquetas #SustainableGrilling
• •The Expert's Choice for the Perfect Sear. Ecobriquetas deliver consistent, high heat for hours, meaning you can focus on your craft, not on reloading the grill. Made from compressed organic waste, they produce less smoke, less ash, and more flavor. Lasts up to 4x longer than the rest.
• •The secret to a memorable asado isn't just the cut of meat —it's the fire beneath it. I choose @Ecobriquetas because their steady, long-lasting heat respects the food and the planet. It ’s the clean burn that lets the true flavor shine. 🔥 #KuipersParrilla #MasterTheFlame
• •Ready for a 4-Hour Burn? Upgrade Your BBQ Experience.
• •From Landfill to Fire: The Journey of an Ecobriqueta and How It's Changing the Grilling Game.