Tono de Marca

welcoming, educational, passionate, encouraging, inclusive, approachable, adventurous, authoritative, trustworthy, mentoring

Valores de Marca

• •Community
• •Ethical Hunting and Conservation
• •Reconnection with Nature
• •Education and Mentorship
• •Passion for Wild Food

Mejores Prácticas

• •Emphasize "Welcoming & Inclusive": Always use language that is inviting and non-judgmental. Address the concerns and questions of beginners directly and assure them that no prior experience is necessary.
• •Lead with "Why" Before "What": Start with the core values – connection, ethics, sustainability, community – before detailing the specifics of a course or workshop. People are drawn to the "why" behind the brand.
• •Use Storytelling: Share stories and testimonials from past participants. Personal anecdotes about the challenges and rewards of a first hunt or foraging discovery are powerful and relatable.
• •Be a Knowledgeable Mentor: Provide genuine value in your content. Offer free tips, how-to guides, and insights that position EatWild as a trusted source of information, not just a course provider.
• •Balance Adventure with Responsibility: While highlighting the excitement and adventure of hunting and foraging, always pair it with a message of safety, ethics, and respect for nature. This reinforces the core brand identity and distinguishes EatWild from more traditional hunting narratives.

Percepción Social

overwhelmingly positive; seen as thorough, engaging, and well-suited for beginners; founder Dylan Eyers is knowledgeable, passionate, and approachable; a valuable resource for learning about hunting and foraging safely and ethically; successfully creating a positive image of hunting for a modern, urban audience.

Ejemplos de Copy

• •(Image: A diverse group of smiling people in the woods on a sunny day) Headline: Find your wild side. And your wild community. 🌲 Our Hunter Field Skills Workshop is more than a course – it's your entry into a world of ethical hunting, conservation, and connection. Learn from seasoned mentors in a supportive, hands-on environment. Ready for an adventure? Link in bio to learn more. #EatWild #ModernHunter #RewildYourself #BCBackcountry
• •Headline: From city streets to forest feasts. Curious about where your food comes from? Really comes from? At EatWild, we help you bridge the gap between your urban life and the wild food that surrounds you. Our beginner-friendly foraging workshops teach you to safely and sustainably harvest the bounty of the Pacific Northwest. #Foraging #WildFood #VancouverFoodie #KnowYourFood
• •Headline: Your journey to becoming a hunter starts here. Getting your hunting license can feel daunting. We've been there. Our CORE course is designed for the modern learner – engaging, comprehensive, and focused on the ethics of the hunt. Join the EatWild community and get the skills and confidence you need to get started. [Button: Enroll Now]
• •Title: How to Field Dress a Deer: A Step-by-Step Guide for New Hunters. In this video, EatWild founder Dylan Eyers walks you through one of the most crucial skills for any hunter: ethically and efficiently field dressing your harvest. We believe in respecting every animal, and that starts with proper meat care from the field to the freezer. Subscribe for more practical tips for the modern hunter. #HuntingTips #FieldDressing #EthicalHunting
• •Subject: The Adventure Doesn't End with the Harvest. Hey [Name], At EatWild, we know that the best part of the hunt is sharing the experience (and the food!). That's why we're sharing one of our favorite venison recipes from the EatWild community blog. Plus, check out our upcoming butchering workshop to master the art of processing your own wild game. [Link to Recipe] [Link to Workshop]