Tono de Marca

Inspirational, Empowering, and Action-Oriented

Valores de Marca

• •Environmental Stewardship and Sustainability
• •Technology for Impact
• •Community and Collaboration
• •Youth Empowerment and Education
• •Trust and Integrity

Mejores Prácticas

• •Lead with the 'Why': Start all communications with the inspirational mission—the goal of global transformation and creating a better future. The 'what' (projects) and 'how' (technology) should always serve to support this larger purpose.
• •Use Empowering Verbs: Consistently use active, empowering language. Words like empower, create, build, transform, harness, join, and inspire should be central to the brand's vocabulary, while passive or overly corporate terms should be avoided.
• •Show, Don't Just Tell: Back up aspirational statements with tangible proof. Feature specific outcomes from 'The Earthwin Challenge,' data from impact dashboards, and personal stories from students and volunteers. This builds trust and makes the mission feel achievable.
• •Tailor the Tone for the Platform: While the core values remain the same, the tone should adapt. Maintain a professional and visionary voice on LinkedIn, an inspirational and community-focused tone on Facebook and Instagram, and a quick, engaging, and action-oriented voice on TikTok.
• •Champion the 'Eco-Warriors': Continuously celebrate the audience. Frame every communication to make the user—whether a student, donor, or partner—the hero of the story. Position Earthwin as the guide that provides the tools and platform for their success.

Percepción Social

Perceived as a credible, passionate, community-oriented, and impact-driven non-profit, especially noted for its hands-on approach and focus on youth empowerment through modern, innovative challenges and technology.

Ejemplos de Copy

• •One person can plant a seed. A community can grow a forest. We're not just planting trees; we're cultivating hope and empowering the next generation of eco-warriors. Ready to get your hands dirty? Join the movement. #BeEarthwin #GlobalTransformation #YouthForChange
• •Headline: Engineer a Better Future. Body: Your donation doesn't just fund a project; it powers the technology that turns ideas into impact. Help us build the tools that empower students and communities to heal our planet. Give today.
• •At Earthwin, we believe collaboration is the key to scalable impact. We partner with purpose-driven brands to create tangible ESG outcomes through youth-led, data-backed sustainability projects. Let's build a legacy of corporate responsibility together. Learn more about partnership opportunities on our site. #ESG #CorporateResponsibility #Sustainability #TechForGood
• •Voiceover: Think your small actions don't matter? Think again. Every choice is a vote for the future you want. Take the #EarthwinChallenge and show us how you're making an impact this week. Let's start a chain reaction.
• •Subject: The Future is in Our Hands. Let's Shape It.