Tono de Marca

Casual and Laid-back, Playful and Humorous, Bold and Expressive, Community-Oriented, Slightly Edgy/Counter-Culture

Valores de Marca

• •Self-Expression
• •Community
• •Humor & Lightheartedness
• •Openness & Acceptance
• •Lifestyle Celebration

Mejores Prácticas

• •Know Your Audience, Speak Their Language: Understand the slang, humor, and cultural references that resonate with the cannabis community. Use language that feels authentic and relatable to them.
• •Embrace Playfulness (Appropriately): Inject humor, puns, and a lighthearted approach where suitable. However, ensure it aligns with the specific product or message and doesn't become overly silly or unprofessional.
• •Be Confident and Unapologetic: Own the niche. The copy should reflect a confident stance on cannabis culture, appealing to those who share that perspective.
• •Focus on Lifestyle and Feeling: Go beyond just describing the product. Talk about the lifestyle, the feeling, and the sense of community that wearing Weedish apparel can evoke.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and any customer service interactions is harmonious. Create a simple style guide if necessary to remind content creators of the brand's voice.

Percepción Social

The brand is likely perceived positively by individuals who are part of or accepting of cannabis culture. They would see the brand as fun, relatable, and a means of expressing their identity. For those less familiar or accepting of cannabis culture, the perception might range from neutral to potentially curious or critical, depending on their personal views on cannabis.

Ejemplos de Copy

• •Instagram Post (New T-shirt): "Roll into the week with good vibes and fresh threads. Our new [T-shirt Name] tee is here to keep you comfy and stylin'. 🌱 #Weedish #CannabisCulture #NewCollection #HighStyle #GoodVibesOnly"
• •Facebook Ad: "Tired of boring clothes? So are we. Weedish brings you apparel that's as bold and unique as you are. Light up your look! Shop now for 20% off your first order. 👉 [Link to website]"
• •Product Description (Hoodie): "Warning: May cause extreme comfort and spontaneous chill sessions. Our 'Chronic Comfort' hoodie is crafted from the softest blend, perfect for those laid-back days and hazy nights. Features a discreet inner pocket for... well, you know. 😉"
• •Website Homepage Banner: "Wear Your Vibe. Explore apparel that speaks your language. Welcome to Weedish – where the good times roll."
• •Email Newsletter Subject Line: "🔥 Fresh Drops & Good Vibes Inside! You Don't Want to Miss This..."