Tono de Marca

Personal & Friendly, Passionate & Artistic, Heartfelt & Caring, Whimsical & Charming, Authentic & Scottish

Valores de Marca

• •Creativity & Artistry
• •Quality
• •Customer Connection & Satisfaction
• •Scottish Heritage & Inspiration
• •Personal Touch & Uniqueness
• •Joy & Positivity

Mejores Prácticas

• •Write as Sharon: Maintain the first-person narrative ("I," "my") where appropriate, especially in social media and blog posts, to reinforce the personal connection with the artist. Refer to the brand as "Riamelin" but let Sharon's voice shine through.
• •Embrace Scottish Roots: Weave in Scottish vernacular (e.g., "wee," "bonnie," "coo"), references to Scottish landscapes, or cultural touchstones naturally and authentically. Share bits about life in Scotland.
• •Focus on Craftsmanship and Passion: Continuously highlight that items are designed with love, care, and artistic passion. Explain the inspiration behind designs when possible.
• •Engage with Warmth and Friendliness: Respond to comments and messages in a consistently friendly, approachable, and helpful manner. Use emojis to convey warmth where appropriate (💜 is often used by the brand).
• •Showcase Customer Happiness: Share positive customer testimonials (with permission) and photos of customers enjoying their Riamelin products to reinforce trust and the joy the brand brings.

Percepción Social

Highly Positive, Trusted Seller, Gift-Worthy, Appreciation for Scottish Themes, Artistic & Talented Creator

Ejemplos de Copy

• •Say hello to our newest wee coo! 🐮✨ Crafted with love from my Scottish home to yours, this bonnie Highland Cow pin is ready to add a touch of Caledonian charm to your day. Perfect for your lapel, backpack, or just to bring a smile. Where will your coo adventure?
• •From a cloud of wool and a sprinkle of Scottish inspiration, this unique [Creature Name] has been lovingly hand-felted, stitch by stitch. There's only one like it in the world – a truly special piece to treasure or gift. Bring a wee bit of Riamelin magic home.
• •Feeling inspired by the misty mornings here in Fife! 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Each design I create is a little piece of my heart and Scotland's soul. Thank you for letting me share my passion with you all! What Scottish sight makes your heart sing? #Riamelin #ScottishArtist #HandmadeWithLove
• •Capture your adventures, big or small, with a touch of Scottish charm! 📝 Our beautifully illustrated journals and notebooks, designed right here in Scotland by me, Sharon, are perfect for your thoughts, dreams, and maybe even a doodle of a Nessie sighting! What stories will you tell?
• •Just received the loveliest message from a happy customer today – it truly makes my day! 😊 At Riamelin, you're not just an order number; you're part of our creative family. Have a question or just want to say hi? I'm always here for a chat! #CustomerLove #SmallScottishBusiness #Riamelin