Tono de Marca

Artistic, Gentle, and Heartfelt

Valores de Marca

• •Artistic Integrity and Passion
• •Connection to Nature
• •Quality and Craftsmanship
• •Authenticity and Heart
• •Family and Partnership

Mejores Prácticas

• •Use Evocative, Nature-Inspired Language: Employ words that are gentle, sensory, and connected to the natural world. Terms like serene, gentle, painterly, quiet, wild, lush, heartfelt, and sun-drenched will reinforce the brand's core aesthetic.
• •Tell the Artist's Story: Always connect the products back to the creators, Kate and Justin. Phrases like "From Kate's sketchbook," "Lovingly designed in our Wexford studio," or "Inspired by our walks in the countryside" strengthen the brand's personal, authentic feel.
• •Focus on Emotion Over a Hard Sell: The copy should highlight how the product makes you feel—peaceful, joyful, connected, loved. Frame purchases as acts of bringing beauty and meaning into one's life, rather than just acquiring an item.
• •Maintain a Calm and Elegant Voice: Avoid overly casual slang, excessive exclamation points, or urgent, high-pressure sales tactics. The tone should remain as calm and considered as the artwork itself.
• •Ensure Visual and Textual Harmony: Every piece of copy should be supported by visuals (photos, website design) that share the same clean, light, and artistic aesthetic. The words and images must work together to tell the same gentle, beautiful story.

Percepción Social

The brand is perceived very positively as a creator of beautiful, high-quality, and meaningful products. It's recognized as an award-winning luxury lifestyle brand, with customers and stockists viewing the products as artistic and full of emotion. Collaborators and media see them as a success story of passion-driven entrepreneurship, appreciating the personal story of the husband-and-wife duo behind the brand.

Ejemplos de Copy

• •From our corner of the Irish countryside to yours. Each brushstroke in our 'Wildflower' print is a quiet celebration of nature's gentle beauty. Lovingly created by Kate to bring a sense of peace and artistry into your home. Discover the full collection online. #DustyBoyDesigns #BotanicalArt #HandmadeInIreland #ArtForYourHome #SereneSpaces
• •A space for your thoughts, dreams, and daily musings. The cover of our 'River's Walk' notebook features a soft, painterly design inspired by quiet afternoons spent by the water. With 200 pages of high-quality, smooth paper, it’s a perfect companion for those who find beauty in the small, everyday moments. Designed with heart in our Wexford studio.
• •More Than a Card, It's a Keepsake. In a world of fleeting messages, give something that lasts. A Dusty Boy Designs card is a small work of art, a heartfelt sentiment, and a beautiful object to be treasured. Perfect for birthdays, thank yous, or just because. Shop our collection of painterly paper goods, designed and hand-finished in Ireland.
• •A little beauty for your inbox | New from the studio
• •Gentle, Heartfelt, Expressive. Fine art prints and paper goods, created with love in the heart of the Irish countryside.