Tono de Marca

Professional, Scientific, and Reassuring

Valores de Marca

• •Innovation and Technology
• •Safety and Health
• •Effectiveness and Durability
• •Environmental Responsibility
• •Australian Pride

Mejores Prácticas

• •Lead with Science, Reassure with Safety: Always balance the technical explanations of how DuroKleen works with clear, simple statements about its safety (non-toxic, water-based, etc.). This caters to both expert and novice users.
• •Emphasize "Long-Lasting": The concept of durability is your strongest unique selling proposition. Every piece of copy should reinforce the benefit of extended protection ("up to 100 days," "continuous protection," "24/7 barrier").
• •Use a "Problem/Revolution" Framework: Frame the marketing message around the failure of traditional cleaners (the problem) and how DuroKleen offers a technologically superior, modern solution (the revolution). For example, "Stop the endless cycle of scrubbing."
• •Leverage Trust Symbols: Consistently mention "Australian Made & Owned," "Hospital Grade," "HACCP Certified," and partnerships with major brands where appropriate. These build instant credibility.
• •Maintain a Professional and Clean Aesthetic: All visuals and text should be clean, clear, and professional. Avoid overly casual language, slang, or busy graphics. The brand's image should mirror the clean, clinical, and effective nature of the product itself.

Percepción Social

DuroKleen is perceived as a premium, high-performance, and trustworthy brand, seen as a specialized problem-solver due to scientific backing, high-profile adoptions, and positive user testimonials.

Ejemplos de Copy

• •Tired of mould returning? Don't just clean it. Eliminate it. DuroKleen 's nano-barrier technology prevents mould growth for up to 100 days. Safe for your family, deadly for mould. Learn more.
• •Protect your members beyond the workout. DuroKleen provides a hospital-grade, long-lasting disinfectant shield on equipment and surfaces. It 's water-based, non-toxic, and works 24/7 to keep your facility hygienically clean. #DuroKleen #GymHygiene #FitnessSafety #HealthyHabits
• •Introducing the future of clean. DuroKleen offers up to 100 days of continuous antimicrobial protection. Our scientifically-proven, water-based formula is tough on germs but safe for people, pets, and the planet. Explore the science of a longer-lasting clean.
• •DuroKleen Long-Term Disinfectant | HACCP Certified & Hospital-Grade | Reduce Cleaning Cycles & Costs. Trusted by Industry Leaders.
• •Go beyond temporary cleaning. DuroKleen Long-Term Antimicrobial Disinfectant doesn 't just wipe away germs; it forms an invisible, durable barrier that actively protects surfaces for up to 100 days. Australian-made, non-toxic, and perfect for everything from kitchen counters to children 's play areas.