Tono de Marca

Savvy, Trendy, and Approachable. Informal, confident, friendly, relatable, direct, energetic, conversational, and social-media-native.

Valores de Marca

• •Affordability
• •Accessibility
• •Savviness
• •Trend-Consciousness

Mejores Prácticas

• •Speak Your Audience's Language: Use a conversational, informal tone. Incorporate slang and phrases common among your target demographic (e.g., "It's giving luxury," "the ultimate find," "IYKYK"). This builds a relatable and authentic connection.
• •Focus on the "Smart" Choice, Not Just the "Cheap" One: Frame the narrative around being a savvy shopper. The messaging should empower the customer, making them feel intelligent for finding a great deal, rather than just settling for a cheaper option. Use words like "smart," "savvy," "hack," and "secret."
• •Be Confident and Unapologetic: Own the "dupe" identity. The copy should be bold and confident, celebrating the value proposition without shame. This approach turns what could be seen as a negative (a copy) into a positive (a smart alternative).
• •Create a Sense of Community and Shared Secrets: Use inclusive language like "we," "us," and "your." Position the brand as a club or an inside source for the best deals. This fosters loyalty and encourages word-of-mouth marketing.
• •Maintain Visual and Textual Consistency: Ensure the energetic, trendy, and savvy tone of the copy is reflected in all visual elements, from the website design to social media posts. A cohesive brand identity strengthens recall and builds trust.

Percepción Social

Currently neutral/non-existent. Anticipated perception by target audience: smart, resourceful, exciting. Consumers see finding alternatives as a smart financial decision. Potential for criticism regarding intellectual property and fast fashion; brand must position itself as offering 'inspired-by' alternatives rather than illegal counterfeits.

Ejemplos de Copy

• •That viral $500 bag everyone wants? We've got the look. Get the style, keep the cash. Your secret's safe with us. #DupesPlace #LuxeForLess #StyleHack
• •Why pay for the label when you can have the look? Welcome to Dupes Place—home of the smartest style finds on the internet.
• •Your wallet called. It wants you to see these new arrivals.
• •Obsessed with the celebrity-favorite 'Glow' serum? So were we. That’s why we created this. All the radiance, none of the ridiculous markup. Features a hydrating blend of [Key Ingredient 1] and [Key Ingredient 2] for that A-list look.
• •Look expensive. Feel smart. Shop Dupes Place. Get the aesthetic you love at a price that makes sense. Your journey to savvy shopping starts here.