Tono de Marca

Friendly and Approachable, Humorous and Playful, Community-Focused, Passionate (about games and cats), Informal

Valores de Marca

• •Community: Bringing people together through games.
• •Fun and Engagement: Creating enjoyable and interactive gaming experiences.
• •Animal Welfare (specifically cat rescue): A stated commitment to donating a portion of profits to cat rescue organizations.
• •Creativity and Indie Spirit: Developing unique game concepts like "Catacombs & Comedians."
• •Customer Service: Indicated by positive seller feedback.

Mejores Prácticas

• •Embrace the Quirk: Don't shy away from the "Dumpster Cat" name. Lean into the playful, slightly edgy, and endearing aspects it evokes. Use cat puns and humor where appropriate, but don't overdo it to the point of being cheesy.
• •Keep it Casual and Conversational: Write like you're talking to a friend. Use contractions, informal language, and a friendly tone. Avoid overly corporate or stiff phrasing.
• •Show, Don't Just Tell, Your Values: Instead of just saying you support cat rescue, share stories (with permission), photos, or updates about the organizations you help. When talking about community, highlight the players and events.
• •Be Enthusiastic and Passionate: Let your love for games and cats shine through in your writing. Genuine enthusiasm is contagious.
• •Engage Authentically: When responding to comments or messages, maintain the friendly, humorous, and helpful tone. Personalize responses when possible to build a stronger connection with your community.

Percepción Social

Locally: perceived as a welcoming local game store. As an Online Seller: seen as reliable and communicative. Brand Name Association: evokes a sense of quirky charm, resilience, and affection for cats, often with a humorous undertone. Indie Game Developer: perceived as a creative indie developer with a humorous approach to game design. Charitable: Their commitment to cat rescue likely resonates positively with animal lovers.

Ejemplos de Copy

• •Our latest creation is here, and it's purr-fectly hilarious! Get ready to roll dice and laugh 'til your whiskers twitch. Warning: may cause spontaneous meowing. #IndieGame #TabletopFun #DumpsterCatGames
• •Gather your fellowship (or just your mates who owe you pizza) for our [Game Name] night this Friday! Good games, good company, and maybe a stray cat hair or two. It’s how we roll. #GameNight #MinneapolisGaming #FriendlyFaces
• •Every game you buy helps us support amazing cat rescue heroes. Play games, save kittens. It's a win-win that'll make you feel all warm and fuzzy (like a cat in a sunbeam). #RescueCats #GamingForGood #AdoptDontShop
• •Spotted: another majestic dumpster cat living its best life. Reminds us of our design process – a bit chaotic, surprisingly resourceful, and ultimately lovable. What's your spirit animal? #DumpsterCatVibes #BehindTheGames #CatLovers
• •We're Dumpster Cat Games – a band of game-loving humans fueled by coffee and a slightly feral love for rescue cats. We make tabletop games that are fun, a little quirky, and help our furry friends find their forever homes. Pull up a milk crate and join the fun!