Tono de Marca

Authentic, Compassionate, and Community-Focused

Valores de Marca

• •Health and Wellness
• •Quality and Transparency
• •Love for Animals
• •Community and Connection
• •Customer Gratitude

Mejores Prácticas

• •Always Lead with the "Why": Every piece of copy should echo the origin story and the love for Duke. Whether it’s a product description or a social media post, grounding the message in the "why" (providing healthy treats for a beloved pet) maintains authenticity.
• •Spotlight the Community: Continuously feature user-generated content (with permission). Refer to customers and their pets by name. This reinforces the community value and shows that the brand is listening and cares about its audience.
• •Use Warm and Personable Language: Write as if you are talking to a friend who also loves dogs. Use positive, compassionate language and relevant emojis (like 🐾) where appropriate for the platform. Avoid overly corporate or sterile jargon.
• •Emphasize Transparency: Be open about the ingredients and the small-batch process. Use phrases like "Made with just 3 ingredients," "Straight from our kitchen to yours," or "No artificial preservatives, ever." This builds trust and aligns with the core value of quality.
• •Show, Don't Just Tell, Your Values: Instead of just saying "we care," show it. Post about community involvement, share stories from rescue shelters you support, and continue the practice of personalized thank you notes. These actions are powerful forms of brand communication that reinforce your compassionate identity more effectively than words alone.

Percepción Social

The public perceives Duke's Delights as a trustworthy, high-quality, and caring small business. Customers feel a personal connection to the brand, often citing the "class act" customer service and the positive impact the treats have on their pets' health. The local Austin identity is strong and positively received. The brand is seen not just as a retailer but as a valuable member of the local pet community.

Ejemplos de Copy

• •That Friday feeling, perfectly captured by our friend Charlie! ❤️ There’s nothing we love more than seeing your happy pups enjoying their treats. Made with love in Austin, TX, because every dog deserves the best. 🐾 #DukesDelights #HappyDog #ATXDogs
• •Worried about what's in your dog's treats? We were too. That's why we created Duke's Delights—using only simple, all-natural ingredients you can actually pronounce. No fillers. No artificial anything. Just wholesome delight in every bite. Inspired by our own picky pup, made for yours. Learn more about our story.
• •New Treat Alert! 🍎 Introducing our Apple & Kale Delight. Packed with vitamins and a sweet crunch your pup will love. It's the healthy, tasty reward they've been waiting for. Shop the new flavor and get free shipping on orders over $50!
• •A Note from Our Kitchen 🐾 | We just wanted to say thank you for being a part of the Duke's Delights family. Every bag we ship is a reminder of why we started this journey. As a small token of our thanks, enjoy 10% off your next order with code: PUPPYLOVE10
• •Come see us this weekend! Duke's Delights will be at the [Name of Farmer's Market/Event] on Saturday from 9am-1pm. Stop by to say hi, grab some fresh-baked treats for your furry friend, and support local Austin businesses!