Tono de Marca

The predominant tone is personal, authentic, and eco-conscious, emphasizing handmade quality, sustainability, and evocative sensory experiences to create a cozy atmosphere.

Valores de Marca

• •Sustainability
• •Handmade Quality
• •Transparency & Storytelling
• •Community & Local Connection

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core values. Start with the story of sustainability and craftsmanship before diving into product features. The "why" (upcycling, handmade) is your strongest unique selling proposition.
• •Use a Personal, Founder-Led Voice: Write as if Lukas Kintzel is speaking directly to the customer. Use "I" and "we" to tell stories from the workshop, share inspirations, and build a direct, authentic relationship with the audience.
• •Engage the Senses: Candle purchases are driven by emotion and scent memory. Use evocative, descriptive language that helps the customer imagine the scent and the feeling it creates—"crackling wood wick," "warm and spicy notes," "a blanket of comfort."
• •Emphasize "Handmade" and "Sustainable" in Every Channel: These keywords are your brand pillars. Ensure they appear consistently across the website, product descriptions, social media bios, and ad copy to reinforce the brand's identity at every touchpoint.
• •Balance Lifestyle with Product: Showcase the candles not just as objects, but as part of a desirable lifestyle. Create content showing the candles in cozy home settings, during relaxing moments, or as part of a beautifully decorated event. This helps customers envision the product in their own lives.

Percepción Social

Highly positive, centered on the unique upcycling concept and quality, perceived as a premium, artisanal product with strong appeal due to the founder-led authenticity and effective B2B/B2C strategy.

Ejemplos de Copy

• •From last night's toast to this morning's tranquility. We give wine bottles a second life as hand-poured soy wax candles. Each one tells a story of celebration and sustainability. Light a candle that’s good for your home, and the planet. #Upcycling #SustainableLiving #DuftImGlas #HandmadeWithLove
• •Close your eyes and breathe in the essence of autumn. Our "Autumn Spice" candle blends warm notes of cinnamon, rich pecan, and a hint of clove to create an atmosphere of pure coziness. Hand-poured into an upcycled wine bottle, its wooden wick crackles softly, reminiscent of a comforting fireplace. Perfect for crisp evenings and quiet moments.
• •Headline: The Scent of a Perfect Occasion. Make your event, restaurant, or boutique unforgettable. Our custom, handmade candles—crafted from upcycled wine bottles—offer a unique and sustainable way to elevate your brand. Add your logo for a memorable gift or create a signature scent for your space. Contact us to learn about our business partnerships. #EventPlanning #CorporateGifts #CustomCandles #BrandExperience
• •We believe in beautiful things that don't cost the earth. That's why we create our cozy, crackling-wick candles by hand from 100% upcycled wine bottles and sustainable soy wax. Find your scent at duftimglas.de! #DIY #Upcycle #CandleMaking #SmallBusiness
• •Hi [Customer Name], Lukas here. This week in the workshop, I’ve been perfecting our new "Fresh Linen" scent, and it reminds me of why I started Duft im Glas: to create simple, beautiful moments of peace. Each candle is still poured by my own hands, right here in my workshop. As a thank you for being part of our journey, here’s an exclusive first look at the new collection before it goes public.