Tono de Marca

Playful, Positive, and Approachable

Valores de Marca

• •Joy and Positivity
• •Craftsmanship and Quality
• •Creativity and Individuality
• •Ethical Practices
• •Functionality

Mejores Prácticas

• •Lead with Positivity: Always use upbeat, optimistic, and joyful language. Words like "joyful," "colorful," "fun," "smile," and "playful" should be staples in the brand's vocabulary.
• •Emphasize the Handcrafted Story: Consistently remind the audience that each piece is handcrafted with care in London. This narrative justifies the premium quality and creates an emotional connection.
• •Be Playfully Confident: Adopt a tone that is fun and doesn't take itself too seriously, using humor and personality (e.g., naming bags with emoji expressions). This makes the brand more relatable and memorable.
• •Highlight Ethical Choices: Weave the use of vegan leather and sustainable materials into product descriptions and brand messaging. This appeals to conscious consumers and reinforces the brand's values.
• •Use "You" and "Your" to Be Approachable: Write copy that speaks directly to the customer. Frame products around how they will add color, joy, or functionality to their daily style, making the communication personal and customer-centric.

Percepción Social

Overwhelmingly positive, characterized by high customer satisfaction, being gift-worthy, unique and artisanal, and perceived as a London-based independent brand.

Ejemplos de Copy

• •Warning: May cause spontaneous smiling. Our new Cara Crossbody has arrived to splash some color on your greyest days. Handcrafted with love and a little bit of sass. #HandmadeWithLove #ColorYourLife #Ducksessory
• •Stop the endless gift search. You've found it. Our handcrafted accessories are made to make them feel special, seen, and seriously stylish. From our studio in London, with love. #UniqueGifts #ShopSmallUK #Ducksessory
• •Your wallet just got a personality upgrade. Meet Ronda, the winking sidekick for your cards and coins. She’s small, she’s sassy, and she fits perfectly in your palm. Made with premium vegan leather because we love the planet as much as a good laugh. #PlayfulFunctionality #VeganLeather #Emoji
• •A little confetti for your inbox ✨ (and your wardrobe!)
• •Joyful. Colorful. Handcrafted. Find the perfect gift to make them sparkle this season. Shop our Christmas collection now for unique, handcrafted treasures they'll adore.