Tono de Marca

Creative & Whimsical, Personal & Passionate, Friendly & Approachable, Independent & UK-Focused, Slightly Quirky & Alternative

Valores de Marca

• •Originality & Creativity
• •Handmade/Small Scale Production
• •Quality
• •Passion for Art & Design
• •Supporting Local/Small Business
• •Connection with Customers
• •Joy in the Everyday & Whimsy

Mejores Prácticas

• •Embrace Kat's Voice: Continue to write from Kat's perspective ("I," "my little studio") to maintain the personal, artist-led feel. This authenticity is a key differentiator.
• •Highlight "Handmade" and "UK Made": Consistently reiterate that products are designed by Kat and made in the UK, often by small businesses. This reinforces core values and appeals to conscious consumers.
• •Infuse Whimsy and Enthusiasm: Use slightly playful, enthusiastic, and descriptive language that reflects the charming and sometimes quirky nature of the illustrations (e.g., "floated into the shop," "purr-fectly crafted," "whimsical woodland wonders").
• •Connect with Shared Interests: Directly address the themes that inspire the designs (nature, cats, ghosts, books, spooky season) to resonate with the target audience's passions. Use relevant and slightly niche hashtags.
• •Maintain an Approachable and Friendly Demeanor: Keep the language warm, inviting, and appreciative of customer support. Encourage interaction and make it easy for customers to connect with the brand.

Percepción Social

Positive, Niche Appeal, Supportive of Small Creators, Seen as a Go-To for Unique Gifts

Ejemplos de Copy

• •Our new little spectral feline friend has just floated into the shop! 👻🐾 Illustrated by Kat and purr-fectly crafted in the UK, this Ghost Cat enamel pin is ready to add a touch of whimsical spookiness to your favourite jacket or bag. Get yours before it vanishes! #DuckEggDesignsCo #GhostCat #EnamelPin #SpookyCute #HandmadeUK #SupportSmallBusiness
• •Hop into your happy place with our Frog & Fungi T-shirt! Featuring an original illustration by Kat, this tee is a celebration of whimsical woodland wonders. Digitally printed in the UK on soft, comfy cotton, it’s perfect for nature lovers, frog fanatics, and anyone who appreciates a bit of quirky charm. Each design is dreamed up and drawn with a smile in our little Cambridgeshire studio. #FrogCore #FungiFashion #IllustratedTee #UKMade #NatureInspired
• •Hello lovely people! 👋 Kat here from Duck Egg Designs Co. I'll be at Ely Market this Saturday with all your favourite illustrated goodies – from spooky ghost coasters to charming cat keyrings! Come say hi, have a browse, and maybe find a unique, handmade treasure (or two!). Can't wait to see your wonderful faces! #ElyMarket #DuckEggDesignsIRL #ShopLocalUK #HandmadeGifts #MeetTheMaker
• •Dare to delve into the delightful darkness? Our 'Spooky Season' collection is brimming with charmingly eerie designs by Kat, all lovingly made right here in the UK. From ghostly greetings cards to peculiar plant prints, find something that whispers to your wonderfully weird side. Click here to explore the collection... if you dare! #SpookyAndSweet #UKIllustration #UniqueGifts #DuckEggDesigns
• •Another little parcel of joy making its way to a new home! ✨ Each piece, like these bestselling ghost earrings, is designed by me (Kat!) and carefully packed with love from my UK studio. Thanks for supporting my creative dreams! 💖 #SmallBizUK #PackingOrders #HandmadeJewellery #GhostEarrings #ArtistLife #DuckEggDesignsCo