Tono de Marca

Rebellious, provocative, unapologetic, and dark, with a strong sense of exclusivity and creative chaos. The brand's voice is infused with a mix of cartoon horror, sarcasm, and existential dread, reflecting its origins in punk ethics and emo culture, avoiding polished corporate messaging for a raw, unfiltered, narrative-driven approach that creates entire 'worlds'.

Valores de Marca

• •Non-Conformity and Individuality
• •Creative Authenticity
• •Quality and Exclusivity
• •Community and Belonging
• •Ethical Considerations

Mejores Prácticas

• •Embrace the Narrative: Every piece of copy should feel like part of the larger DROP DEAD universe, using storytelling and world-building for an immersive experience.
• •Use a Provocative & Exclusive Lexicon: Consistently employ words like 'unapologetic,' 'consume,' 'misfits,' 'limited,' 'couture,' and 'chaos' to reinforce brand identity and create a distinct voice.
• •Prioritize Authenticity Over Polish: Avoid overly commercial language; the tone should be raw, direct, and slightly cynical, reflecting DIY and punk rock origins.
• •Speak Directly to the 'Outsider': Address the audience as insiders and co-conspirators, using 'you' and 'we' to foster a sense of shared secret and community.
• •Let the Visuals and Copy Work Together: Ensure copy complements the dark, stylized, and chaotic visual aesthetic by being equally evocative and moody, painting a picture beyond the garment.

Percepción Social

The social perception is multifaceted: loyal fans view it as an iconic, authentic cornerstone of alternative fashion, praising uniqueness and quality, and associating it with Oli Sykes. However, some perceive it as having become significantly more expensive, moving towards a 'pseudo-luxury' brand, leading to division among fans regarding price justification. While many report positive experiences, some complaints exist regarding customer service and product quality relative to the high price point.

Ejemplos de Copy

• •Engineered for the forgotten. The 'Oblivion' Shell isn't just a jacket; it's a second skin for navigating the fallout. Limited run. Consume or be consumed. #DropDead #AlternativeFashion #GothStyle #ConsumeOrBeConsumed
• •End of humanity scheduled. Please stand by for the new collection.
• •Printed on our custom heavyweight cotton, this tee features art born from static and daydreams. A comfortable shroud for the beautifully bizarre. Cut, sewn, and printed in-house, because we don't trust anyone else with your identity. Fits true to size, but rules are optional. Wear it oversized. Or don't.
• •You are the product, not the customer. Welcome to the family.
• •Tired of the noise? We are too. DROP DEAD has been the uniform for the underground since 2005. Founded by Oli Sykes for the ones who stand apart. This isn't just clothing; it's a statement. All weirdos welcome. Shop the new collection.