Tono de Marca

Friendly and Approachable, Energetic and Positive, Informative and Health-Conscious, Modern and Trendy, Encouraging and Supportive

Valores de Marca

• •Health and Wellness
• •Natural Ingredients
• •Transparency
• •Innovation
• •Taste and Enjoyment
• •Convenience
• •Made in India

Mejores Prácticas

• •Always Prioritize "Healthy & Natural": Every piece of copy should, in some way, reinforce the core benefits of being a natural, sugar-free, vitamin-rich choice.
• •Use Positive and Energetic Language: Opt for upbeat, encouraging words. Avoid overly technical jargon unless explaining specific health benefits in an accessible way. Think "vibrant," "refreshing," "boost," "delicious," "power-up" rather than just "good for you."
• •Be Conversational and Relatable: Write as if you're talking to a friend who is interested in a healthier lifestyle. Use "you" and "your" to make it personal. Questions and emojis (where appropriate for the platform) can enhance this.
• •Highlight the "Why" Beyond Just the "What": Don't just say it's a water enhancer. Explain *why* that matters – easier hydration, better health, more enjoyable, supports an active life, guilt-free pleasure.
• •Maintain Visual and Verbal Synergy: Ensure the copy complements the bright, clean, and vibrant visual identity. If the image is energetic, the copy should match that energy. If it’s about a specific benefit, the copy should clearly explain it. Consistency across all touchpoints (website, social, ads, packaging) is key.

Percepción Social

Positive, Innovative, Trustworthy, Aspirational yet Accessible, Community-Focused (especially on Instagram)

Ejemplos de Copy

• •Instagram Post (Image: Someone adding a squirt of Beyond Water to their bottle at the gym): "Sweat. Smile. Hydrate Happy! 💪💦 Our Mango Peach water enhancer turns your post-workout gulp into a zero-sugar, vitamin-packed treat. Keep crushing those goals! #BeyondWater #HydrationHero #ZeroSugar #FitIndia"
• •Facebook Ad (Carousel showing different flavors): "Tired of boring water? So were we! 🙋‍♀️ Discover Beyond Water: All-natural, delicious, and packed with Vitamins B, C, D & Zinc! Zero sugar, zero calories, ALL the yum. Which flavor will be your new go-to? Shop now & make every sip count! ✨ #DrinkBeyond #HealthyHabits #TasteTheGoodness"
• •Website Banner Text: "Squeeze the Goodness. Drink Beyond. Elevate your daily hydration with our all-natural, vitamin-rich water enhancers. Zero sugar, maximum refreshment. Your healthiest habit starts here."
• •Email Subject Line (for a promotion): "Psst... Your Water Bottle is Begging for This! 😉 Get 15% Off Beyond Water!" Email Body Snippet: "Hey [Customer Name], Make hydration the highlight of your day! Beyond Water enhancers are bursting with natural fruit flavors and essential vitamins to keep you feeling fantastic. No sugar, no artificial anything – just pure, delicious goodness. Grab your favorites now and give your water (and your body!) a boost."
• •Tweet/Short Social Post: "Water. But make it ✨ exciting ✨. Beyond Water = delicious natural flavors + vital vitamins - all the sugary nonsense. Hydration just got a major upgrade! #BeyondWater #SimplyHealthy #HydrateSmart"