Tono de Marca

Aspirational, trendy, and friendly, aiming to be encouraging and relatable like a trusted friend, with a youthful, energetic, and fashion-forward communication style.

Valores de Marca

• •Accessibility and Affordability
• •Confidence and Empowerment
• •Customer-Centricity and Responsiveness
• •Trend-Driven Curation

Mejores Prácticas

• •Always Use "You" and "Your": Frame copy to speak directly to the customer. Phrases like "Your new favorite dress" or "How would you style this?" make the conversation personal and engaging.
• •Incorporate a Mix of Aspirational and Relatable Language: Use trendy terms like "it-girl" and "curated," but balance them with friendly, casual language like "sis" or "we get it" to maintain approachability.
• •Lead with Confidence: Use empowering and positive vocabulary. Words like "statement," "powerful," "radiant," and "effortless" should be staples in product descriptions and captions to reinforce the brand's value of empowerment.
• •Maintain a Consistent Visual and Textual Schedule: Continue the practice of weekly new arrivals and announce them consistently across all platforms. This builds anticipation and reinforces the brand's image as a reliable source for fresh trends.
• •Keep it Conversational: Ask questions in captions and posts to encourage interaction. Responding to comments and messages in the same friendly and helpful tone seen in customer service guidelines reinforces the brand’s community-focused feel.

Percepción Social

Positive among its engaged followers, perceived as a go-to source for affordable, on-trend clothing. The founder's personal story fosters a relatable and trustworthy image and a sense of community, with customers appreciating curated collections and accessible price points. The brand's reputation is primarily cultivated within its own positive and controlled social media ecosystem.

Ejemplos de Copy

• •Stop scrolling. ✋ Your weekend outfit has officially arrived. The 'City Nights' dress is everything you’ve been dreaming of and more. Tap to shop before she’s gone! #shopdkg #newarrival #weekendstyle
• •Tired of 'I have nothing to wear' mornings? We get it. Dream Kloset by Gaby curates trendy, affordable pieces to make you feel like the 'it-girl' you are. Shop our new collection now and pay later with AfterPay! #dreamkloset #effortlessstyle
• •Your confidence boost is inside...
• •Meet your new favorite pants. The 'Go-Getter' trousers aren’t just stylish—they’re a statement. With a flattering high waist and ultra-comfortable fit, they’ll take you from morning coffee to evening cocktails with zero effort. Pair with our 'Boss Babe' blazer to complete the look.
• •Which look are you rocking this Friday? 🤔 Tap left for cozy chic, tap right for glam night out! #dkgstyle #fashionpoll