Tono de Marca

Aspirational, Direct, and Empowering

Valores de Marca

• •Freedom
• •Expertise Monetization
• •Action and Implementation
• •Authenticity & Personal Branding
• •Community

Mejores Prácticas

• •Always Speak to the "Dreamer." Use language that directly addresses the audience's core desire for a better life. Frame every feature and benefit in terms of how it helps them achieve their dream of freedom, wealth, or impact. Use "you" and "your" consistently.
• •Balance Aspiration with Action. While the dream is the hook, the steps are the substance. Pair aspirational imagery and storytelling with clear, concrete, and actionable advice. Show the glamorous result, but focus the copy on the practical "how-to."
• •Lead with the Founder's Authentic Voice. The brand is a personal brand. The copy should reflect Fabian Honhaiser's journey, vocabulary, and direct communication style. Incorporate his story of starting out and achieving success to build trust and relatability.
• •Use "Freedom" and "Expertise" as Guiding Stars. Every piece of content, from a social media post to an email subject line, should tie back to the core values. Ask: "Does this copy show how to monetize expertise?" and "Does it connect that expertise to achieving freedom?"
• •Be Direct and Unambiguous in Your Calls to Action. The brand's tone is confident and direct, and the CTAs should be as well. Avoid passive or vague language. Use strong, command-oriented phrases like "Start Building," "Apply Now," "Watch The Training," and "Join the Community" to guide the user to the next specific step.

Percepción Social

Dreamer Academy, largely shaped by founder Fabian Honhaiser, is perceived as an authority figure in the online business and trading communities, offering valuable mentorship. Its aspirational lifestyle marketing, while motivating for the target audience, can be polarizing. The brand is highly recognized and valuable within its niche of online course creation and trading, fostering an engaged community, but has limited recognition outside this specific segment, and its name can be diluted by other institutions.

Ejemplos de Copy

• •Headline: Stop Trading Your Hours for a Paycheck. Body: Feeling stuck in the 9-to-5 grind, knowing you have more to offer? Your expertise is your most valuable asset, but it's locked away. Imagine waking up to a business that works for you, built entirely on your knowledge. Our Expert Accelerator program gives you the exact blueprint to package your skills into a profitable online course. Build your dream, on your terms. CTA: Click "Learn More" to start building your freedom business today.
• •On-screen text: My expertise paid for this. -> It’s called an online course. -> Want the blueprint? Caption: Don't let your knowledge just be a hobby. Turn it into your new reality. I show you how. Comment "DREAM" and I'll send you the details. #onlinebusiness #expert #freedom #coursecreator
• •Subject: The 3-Step Plan to Your First Online Course Sale Body: Hi [Name], You don't need a huge following or a fancy degree to build a successful online business. You just need a proven plan. For the next 48 hours, I'm sharing the free 3-step framework we use to help experts like you launch their first course. This is the exact strategy that allowed me to build my own freedom. CTA: [Button] Watch The Free Training Now
• •Headline: The Proven System To Turn Your Expertise Into A 6-Figure Online Business. Sub-headline: Join hundreds of "Dreamers" who have successfully launched and scaled their own online courses using our step-by-step Expert Accelerator program. No guesswork, no complex tech—just a direct path to impact and freedom. CTA: [Button] Apply for the Program
• •Headline: You're an expert, but you don't have to build your business alone. Body: The #1 thing that holds new course creators back? A lack of support. Inside Dreamer Academy, you're not just getting a course; you're joining a community of ambitious founders, mentors, and experts who are on the same journey. Get feedback, stay accountable, and celebrate your wins together. CTA: Find Your Community. Learn more.