Tono de Marca

Conscious, Inspiring, and Sincere. Professional yet approachable, building credibility and trust through purpose-driven language.

Valores de Marca

• •Sustainability and Environmental Responsibility
• •Ethical Production and Humanity
• •Philanthropy and Social Impact
• •Quality and Durability

Mejores Prácticas

• •Lead with Purpose, Not Product: Always connect the product back to the mission. Instead of saying "New T-shirt available," frame it as "A new way to support our planet." This reinforces the core values in every communication.
• •Be Transparent and Specific: Use concrete details to build trust. Mention the specific materials (e.g., "organic cotton," "hemp") and name the partner organizations (OIPA, Save the Children). Vague claims about being "eco-friendly" are less effective than transparent statements.
• •Use an Empowering and Inclusive Voice: The brand name "DO WE" implies collective action. The copy should reflect this by using words like "we," "together," and "join us." This invites the customer to be part of the brand's mission, transforming a purchase into a contribution.
• •Educate, Don't Preach: Share informative content about the importance of sustainability, ethical fashion, and the work of your partners. This positions the brand as a knowledgeable and trustworthy leader in the conscious consumerism space, rather than just another clothing store.
• •Maintain Consistency Across All Channels: The sincere, inspiring, and conscious tone must be present everywhere—from the website's microcopy and product descriptions to social media captions and customer service responses. This ensures a cohesive and authentic brand experience at every touchpoint.

Percepción Social

The brand projects an image of a purpose-led organization, focused on mission, partnerships, and positive impact. Co-founded by Ivan Perišić, adding credibility. Online presence is developing with a small but engaged following, emphasizing transparency to build trust and counter 'greenwashing'.

Ejemplos de Copy

• •Wear Your Impact. Premium, sustainable apparel that supports animal welfare and empowers children worldwide. Feel good in clothes that do good.
• •More than just a hoodie. It’s a choice for sustainable materials, a vote for ethical production, and a step towards a better world. Crafted for comfort, designed for conscience. #DoWe #SustainableFashion #EthicalStyle #FeelGoodDoGood
• •The End of Fast Fashion Starts Here. Tired of clothes that don't last and brands that don't care? DO WE offers premium, eco-friendly basics that make a real difference. With every purchase, you join us in supporting Save the Children and the World Sustainability Foundation. Shop the collection.
• •Meet your new favorite tee—and the planet's. THE Unisex Oversize T-shirt is crafted from 100% organic cotton for superior softness and a relaxed fit. Ethically made and designed for durability, it’s a wardrobe staple you can feel genuinely good about wearing. Made with respect for people, animals, and the planet.
• •A new arrival you can feel proud to wear.