Tono de Marca

Professional, Passionate, Quality-Driven, Innovative & Differentiating, Modern & Dynamic, Customer-Focused

Valores de Marca

• •Quality
• •Passion
• •Expertise/Authority
• •Customer Satisfaction
• •Differentiation/Exclusivity
• •Innovation

Mejores Prácticas

• •Develop a Core Messaging Guide: Create a document outlining key brand vocabulary (e.g., "passion," "quality," "precision," "artistry," "innovation"), phrases to use, and those to avoid. This ensures all content creators are aligned.
• •Prioritize "Quality" and "Passion" in Product Descriptions: Don't just list features; explain how each product enhances the user's experience, focusing on the quality of materials, craftsmanship, and the passion it enables (e.g., "passion for baking," "passion for coffee").
• •Maintain Professionalism with an Approachable Edge: While the brand is professional, especially regarding product expertise, the communication should still feel welcoming and inspiring, particularly on platforms like Instagram and Facebook. Avoid overly technical jargon unless addressing a purely professional audience.
• •Visuals and Copy Must Align: Ensure the high-quality, often aesthetic imagery on platforms like Instagram is matched by copy that evokes a similar sense of premiumness, passion, and attention to detail.
• •Adapt to the Platform, Not the Core Tone: While the style of communication might vary (e.g., more dynamic on TikTok), the underlying brand voice—passionate, quality-focused, expert—should remain consistent. The message's essence shouldn't change, only its delivery format.

Percepción Social

Dovel Import is perceived as a dynamic and quality-focused importer of exclusive spirits and a high-quality, reliable retailer for passionate home cooks and professionals. The company presents itself as young and dynamic.

Ejemplos de Copy

• •Unleash your culinary artistry. Our expertly curated professional knife collection delivers unparalleled precision and enduring quality, crafted for those who demand excellence in every slice. Discover the Dovel difference.
• •Morning rituals, elevated. Experience the pure taste of passion with our [Brand Name] coffee maker. Because the best days begin with exceptional coffee. #DovelImport #PassionForHome #QualityCoffee
• •Transform your kitchen into a haven of creativity. From professional-grade tools to elegant essentials, Dovel Import brings you enduring quality and timeless design. Fuel your passion for cooking.
• •Shake up your style! 🍸 Discover unique tools that bring passion and precision to your home bar. Quality you can feel, innovation you'll love. #DovelImport #HomeBar #CraftCocktails #QualitySpirits
• •At Dovel, our passion for the art of home and kitchen drives us. We meticulously source and deliver products that embody quality, innovation, and the expertise our customers deserve. Your culinary journey starts here.