Tono de Marca

Introspective, empowered, authentic, and evolving

Valores de Marca

• •Authenticity & Self-Expression
• •Empowerment (especially for women and LGBTQ+ individuals)
• •Vulnerability & Honesty
• •Individuality & Freedom
• •Activism & Social Awareness
• •Growth & Evolution

Mejores Prácticas

• •Embrace Vulnerability with Purpose: Share personal anecdotes or reflections but always tie them back to a broader message of empowerment, understanding, or a call to action (even if that action is just self-acceptance). Authenticity resonates, but ensure it serves the brand's core values.
• •Use Empowering and Active Language: Opt for strong verbs and direct statements. Frame challenges as opportunities for growth and self-discovery. The language should feel assertive and confident, even when discussing sensitive topics.
• •Be Unapologetically Inclusive: Consistently use language that acknowledges and celebrates diversity, particularly concerning LGBTQ+ individuals and women. Ensure messaging feels welcoming and affirming to all facets of her audience.
• •Reflect the "Evolution" Narrative: Don't shy away from acknowledging growth and change. Copy can subtly (or overtly) reference the journey from past to present, highlighting newfound strength, clarity, or perspective. This reinforces the brand's dynamic nature.
• •Maintain a Balance Between Edgy and Introspective: While her newer music and persona have a distinct edge, the introspective and thoughtful side remains crucial. Copy should be able to shift between bold declarations and more nuanced, gentle reflections on identity and emotion, ensuring all facets of her brand voice are present.

Percepción Social

Transitioning Artist, Advocate and Role Model (for some), Authentic & Relatable (to her fanbase), Talented Performer, Subject of Public Scrutiny

Ejemplos de Copy

• •They said 'too much.' I said, 'not enough.' My new single [Song Title] is out now. For anyone who's ever been told to shrink. This is our anthem. Listen now. #DoveCameron #NewMusic #Unapologetic
• •The journey to self isn't always linear. Some days are a battle, others a quiet understanding. Wherever you are, you're not alone in it. It's okay to be a work in progress. Sending love. #MentalHealthMatters #SelfDiscovery #DoveCameron #YouAreNotAlone
• •Pride is a protest. Pride is a celebration. Pride is the radical act of loving who you are. To my LGBTQ+ fam, your existence is revolutionary. Keep shining, keep fighting. #Pride #LoveIsLove #DoveCameron #Equality
• •Wear your truth. This [Item Name] featuring lyrics from '[Song Title]' is more than merch, it's a statement. Own your story. Shop the collection. Link in bio. #DoveCameronMerch #Alchemical #WearYourTruth
• •Evolution looks good on you. Embracing every shade, every style, every self. The only validation you need is your own. #DoveCameron #StyleEvolution #AuthenticSelf #FearlessFashion