Tono de Marca

Friendly, Playful, and Community-Centric

Valores de Marca

• •Craftsmanship & Quality
• •Community
• •Joy & Connection
• •Passion

Mejores Prácticas

• •Embrace the "Pet Voice": Write copy from the perspective of someone who genuinely loves animals. Use playful and affectionate language like "pawsome," "furry bestie," and "adventure buddy" to connect with fellow pet owners.
• •Prioritize Community Engagement: Always write captions that encourage interaction. Ask questions, run polls in stories, and create branded hashtags to inspire user-generated content. This reinforces the community value.
• •Use Emojis Strategically: Continue using emojis (like , , and season-specific ones) to add personality and visual appeal to social media posts and emails, reflecting the brand's playful tone.
• •Highlight the "Handmade" Aspect: In product descriptions and ads, consistently mention that the items are "handmade to order." This communicates the values of craftsmanship and quality and justifies the processing time.
• •Maintain a Consistent and Friendly Tone: Whether responding to comments, writing FAQs, or sending emails, the voice should always be approachable and friendly. Avoid overly formal or corporate language to maintain the authentic, small-business feel that customers connect with.

Percepción Social

Charming small business that creates high-quality, stylish accessories for pets; authentic, passion-driven, fostering trust and loyalty.

Ejemplos de Copy

• • Fall is officially here, and so is our new collection! Get your paws on our cozy plaid bandanas and matching scrunchies. Which look will your furry bestie be rocking this season? Drop a in the comments! #Doughtique #DogBandana #FallFashion
• •Your adventure buddy deserves to look the part! Our durable, handmade bandanas are made for every walk, hike, and nap in between. Shop the latest collection and find a matching headband for yourself! Link in bio.
• •Handmade with love, for the pet you love. Welcome to Doughtique where style meets play.
• • Psst... A VIP sneak peek just for you!
• •The 'Ocean Breeze' Bandana: Made from 100% soft, breathable cotton, this bandana is perfect for sunny beach days or just dreaming of them. Each one is handmade to order, ensuring a unique and comfortable fit for your pup. Tie-on style for easy wear. Don't forget to grab the matching scrunchie!