Tono de Marca

Personal, Trustworthy, Passionate, Professional, Supportive, Quality-Focused, Accessible

Valores de Marca

• •Craftsmanship & Quality
• •Customer Partnership
• •Passion for the Product
• •Trust and Transparency
• •Entrepreneurial Spirit

Mejores Prácticas

• •Lead with the "Why": Always start with the core values of quality, passion, and craftsmanship before getting to the transactional details. B2B buyers are still people who connect with a good story.
• •Use "Partner" not "Customer": Frame the relationship as a partnership. Use language like "Let's grow together," "Your success is our success," and "Join our network of retailers" to create a collaborative tone.
• •Leverage Social Proof from the B2C Brand: Use the positive reputation of dosaes as a key selling point. Mentioning "customer-favorite designs" or a "brand with proven appeal" builds immediate credibility.
• •Maintain the Founder's Voice: Even in a B2B context, channels like email marketing or an "About Us" page should echo Maria's passionate and personal tone. This humanizes the brand and differentiates it from larger, impersonal wholesalers.
• •Balance Emotion with Functionality: While the tone should be warm, the copy must also be clear, direct, and provide the necessary business information. Pair a headline like "Crafted with Passion" with functional sub-copy like "Easy Ordering & Net 30 Terms Available." This addresses both the emotional and practical needs of a business owner.

Percepción Social

High Trust, High-Quality, Artisan-Led. For B2B, this translates to reliability and desirability, assuring retailers they source from a proven, well-loved brand.

Ejemplos de Copy

• •Your Customers Will Fall in Love. Ours Already Have. Stock your boutique with dosaes' best-selling 925 sterling silver jewelry. Each piece is crafted with the passion and quality that has earned us hundreds of 5-star reviews. Partner with us and bring proven success to your store. Explore our wholesale collection.
• •More Than Wholesale. A Partnership in Quality. Welcome, retailers. At dosaes, we don't just sell jewelry; we craft it with love. The same personal care and commitment to quality that defines our brand is now available to yours. Give your customers the beautifully designed, high-quality silver jewelry they deserve.
• •Stock the Jewelry Brand Customers Are Raving About. You're dedicated to offering the best. So are we. My name is Maria, founder of dosaes. For years, I've been creating personalized jewelry that my customers cherish. Now, I'm inviting you to share this quality with your community. As a dosaes B2B partner, you get more than just product; you get a promise of excellence. Let's grow together.
• •Curate Your Collection with Our Best-Selling Charms. From personalized engravings to timeless symbols, our 925 sterling silver charms are designed to tell a story. Perfect for creating customizable and meaningful jewelry that sells. Offer your customers endless possibilities with dosaes' wholesale charms.
• •The dosaes Difference: Quality, Trust, and a Story to Tell. Why choose dosaes B2B? Because your business deserves a supplier built on a foundation of trust. 1. Proven Seller: Our designs are loved by customers and backed by outstanding reviews. 2. Superior Quality: We use only 925 sterling silver, ensuring every piece meets the highest standards. 3. A Human Touch: We're founded by an artisan, not a corporation. We're passionate about helping our partners thrive.