Tono de Marca

Authentic & Sincere, Natural & Earthy, Artisanal & Handcrafted, Friendly & Approachable, Wholesome & Gentle, Proudly Irish/Local

Valores de Marca

• •Natural Ingredients
• •Sustainability & Eco-consciousness
• •Craftsmanship & Tradition
• •Quality & Efficacy
• •Transparency & Honesty
• •Local Connection
• •Customer Well-being

Mejores Prácticas

• •Embrace Natural Language: Use words that evoke nature, purity, and simplicity. Avoid overly technical jargon or synthetic-sounding terms. Think wild, fresh, earthy, gentle, hand-poured.
• •Tell a Story: Weave narratives around the ingredients, the landscape of Donegal, the traditional process, or the benefits customers experience. This builds connection and authenticity.
• •Highlight Core Values: Consistently mention what makes the brand special – palm oil-free, natural ingredients, handcrafted, cruelty-free, Irish-made. This reinforces brand identity and appeals to conscious consumers.
• •Maintain a Warm and Personal Voice: Address the audience directly and in a friendly manner. Whether it's on social media or product descriptions, make it feel like a conversation with someone who genuinely cares.
• •Be Descriptive and Sensory: Appeal to the senses. Describe the scents, the feel of the lather, the visual appeal of the natural ingredients. Help the customer imagine the experience of using the products.

Percepción Social

Trusted & Reputable, Ethical & Conscious Choice, High-Quality & Luxurious (in a natural way), Authentically Irish, Personal & Caring, Gift-worthy

Ejemplos de Copy

• •Wash away the day and embrace the wild Atlantic freshness. Our Seaweed & Mint bar, handcrafted with nutrient-rich Irish seaweed, invigorates your skin and senses, just like a bracing walk along the Donegal coast.
• •Kind to your skin, kind to our planet. Each bar of our Donegal Natural Soap is lovingly made with pure, plant-based oils, completely palm oil-free and wrapped in gentle, eco-friendly packaging. Pure goodness, naturally.
• •From our small workshop nestled in the heart of Donegal, every soap swirl is a labour of love. We believe in the power of nature's finest ingredients and time-honoured traditions to bring you a truly special, handcrafted experience.
• •Sensitive skin deserves the gentlest touch. Discover the soothing embrace of our Calendula & Honey soap, formulated with calming botanicals to nourish and protect. Naturally comforting, for skin that feels happy and healthy.
• •Inspired by the rugged beauty of Donegal, made for you. We pour our heart and heritage into every bar, bringing a little piece of Irish nature right to your home. Experience the difference of truly local, lovingly crafted soap.