Tono de Marca

Authentic, Nurturing, and Principled

Valores de Marca

• •Natural and High-Quality Ingredients
• •Ethical and Environmental Responsibility
• •Handmade and Traditional Craftsmanship
• •Health and Well-being
• •Local and Authentic Connection

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the brand's origin story—the search for a natural solution for sensitive skin. This reinforces the core values of health and care.
• •Anchor the Brand in Donegal: Consistently use descriptive language that evokes the Irish landscape. Mention foraged ingredients, the local community, and the 'Donegal Hills' to strengthen the brand's unique sense of place.
• •Highlight Ethical Commitments: Regularly mention the 'Palm Oil Free' certification and other sustainable practices (like minimal energy use and plastic reduction). This is a key differentiator and resonates strongly with the target audience.
• •Use a Nurturing, Educational Tone: Frame the copy around educating the customer about skin health and the benefits of natural ingredients. Phrases like 'Skin is our largest organ' position the brand as an expert and a trusted source.
• •Emphasize the 'Handmade' Process: Talk about the small-batch, handcrafted nature of the products. Use words like 'handcraft,' 'mixer and maker,' and 'made with loving care' to create a sense of personal touch and quality craftsmanship that machines cannot replicate.

Percepción Social

Highly-Praised and Trusted. Customers frequently praise product efficacy, quality, excellent customer service, ethical appreciation, and the authenticity and passion invested in the products, leading to strong brand loyalty.

Ejemplos de Copy

• •From the Donegal hills to your hands. Every bar of our soap is handcrafted with botanicals foraged from our wild, rugged landscape. This isn't just skincare; it's a piece of Ireland. #NourishYourWildSide
• •Breathe in, breathe out. Our Lavender & Meadowsweet soap, speckled with real lavender buds, is a calming escape in a bar. Made with creamy goat's milk from a local farmer, it’s designed to soothe your skin and your mind. Pure, gentle, and always palm oil-free.
• •We started this journey for one reason: to create skincare that was truly kind. Kind to our skin, and kind to our planet. That’s why we were the first Irish company to be certified palm oil-free. It’s a promise that’s handcrafted into every bar we make.
• •Handmade with purpose. Inspired by nature. Our soaps are a holistic approach to skin vitality, created to help you feel comfortable in your own skin. Naturally.
• •Upgrade your daily ritual. Our men's grooming collection is crafted with the same nourishing butters and natural oils as our classic soaps, providing a superior, skin-friendly experience without the harsh chemicals. For a shave that’s as good for your skin as it is for your morning.