Tono de Marca

Aspirational yet Accessible, Whimsical and Indulgent, Friendly and Relatable, Appreciative of Aesthetics and Quality

Valores de Marca

• •Everyday Pleasure and Indulgence: For us, hedonism is all about indulgence; comfort, relaxation, and taking the time to enjoy life.
• •Blending Styles: Combining the sun-drenched, beachside lifestyle of Sydney, Australia and the historical opulence of European design. Also, merging down-to-earth practicality with a European sensibility and appreciation for the finer things.
• •Mindfulness in the Mundane: Creating home comforts in everyday moments that are often overlooked and imbuing beauty and whimsy into daily routines.
• •Functionality and Frivolity: Products are intended to be both useful and beautiful, enhancing daily life.
• •Small Business Charm: Indicated by hashtags like #smallbiztiktok and the personal story of the founder on the About Us page.

Mejores Prácticas

• •Embrace Hedonism (as defined by the brand): Consistently weave in the language of simple pleasures, indulgence, comfort, and making the mundane magical. Focus on the *feeling* and *experience* the products enable.
• •Balance Aspiration with Accessibility: Use evocative language that speaks to a desire for beauty and finer things, but keep the overall tone welcoming and achievable, not elitist. Highlight the everyday aspect.
• •Maintain a Warm, Slightly Whimsical Voice: Whether it's a touch of humor on social media or a more descriptive, almost storytelling approach on the website, keep the personality engaging and friendly.
• •Visuals and Words Must Align: Ensure the copy complements the brand's strong visual identity. If the image is cozy, the words should evoke warmth. If it's elegant, the language should be refined yet inviting.
• •Tell the Story: Incorporate the founder's inspiration – the blend of Australian practicality and European sensibility – where appropriate, to add authenticity and connect with customers on a more personal level.

Percepción Social

Stylish, slightly indulgent yet accessible provider of aesthetic homewares.

Ejemplos de Copy

• •Instagram Post for a new mug: Morning rituals just got a little more magical. ✨ Our new [Mug Name] isn't just for coffee; it's for those quiet moments of indulgence before the day demands you. Wrap your hands around simple pleasures. #DomestiqueDecor #HomewaresForHedonists #EverydayLuxury
• •Website Product Description - French Press: Elevate your daily grind. Our French Press isn't merely a coffee maker; it's an invitation to slow down, savor the aroma, and indulge in the art of a perfectly brewed cup. Designed in Sydney with a nod to European elegance, it’s functional beauty for the modern hedonist. Make every sip an experience.
• •TikTok Video Caption - showing a beautifully set table with their products: Turning Tuesday dinner into a tiny celebration because why not? 🤷‍♀️ Life's too short for boring tablescapes. ✨ #DomestiqueDecor #HostWithTheMost #TableInspo #MakeTheMundaneMagical #HedonistAtHome
• •Email Newsletter Subject Line: Psst... Your Daily Dose of Delight Awaits. (Body hinting at new arrivals or styling tips for creating pleasurable moments at home).
• •Facebook Ad - targeting users interested in home aesthetics and self-care: Your home should be your sanctuary of pleasure. At Domestique Decor, we curate homewares that blend Sydney's relaxed vibe with European opulence, turning everyday routines into moments of delight. Discover 'Homewares for Hedonists' and make your ordinary extraordinary. Shop now for a touch of whimsy.