Tono de Marca

friendly, approachable, caring, and enthusiastic

Valores de Marca

• •Love and Passion for Pets
• •Pet Well-being and Happiness
• •Quality
• •Customer Trust
• •Community/Connection

Mejores Prácticas

• •Know Your Audience (The Dog Lover): Always write as if you're speaking to a fellow passionate pet owner. Use language and references they understand and appreciate (e.g., "fur baby," "paw-rent," "zoomies").
• •Emphasize Love & Care: Let genuine affection for animals shine through. Words like "love," "care," "cherish," "happy," "joy," and "well-being" should be staples in your vocabulary.
• •Be Approachable and Friendly: Use a conversational style. Don't be afraid to use emojis appropriately on social media and in less formal communications. Address your audience directly (e.g., "your furry friend").
• •Stay Positive and Enthusiastic: Focus on the joy and positive aspects of pet ownership. Even when addressing a problem (e.g., a product for anxiety), frame it with a solution-oriented and hopeful tone.
• •Create a Simple Brand Voice Guide: Document key phrases, affectionate terms (like "regalón," "peludito" if targeting a Spanish-speaking audience primarily, or find English equivalents like "furry darling," "little rascal" if broadening), and the overall feeling the copy should evoke. Share this with anyone creating content for the brand.

Percepción Social

dedicated local provider of pet supplies, run by people who genuinely care about animals

Ejemplos de Copy

• •Instagram Post (New Toy): 🐾 Unleash the FUN! 🎉 Our new [Toy Name] has arrived, and tails are already wagging with excitement! Made with love for your furry best friend. Spoil your 'regalón' today! #DogLamour #HappyPup #NewToyDay #DogLoversChile
• •Facebook Ad (Seasonal Promotion): ☀️ Sunny days are for happy paws! Get your furry friend ready for adventure with 15% off all travel accessories this week at Dog Lamour. Because every journey with them is special! ❤️ #DogLamourPet #AventuraPerruna #DogLovers #ChilePets
• •Website Banner (General): Welcome to Dog Lamour! Crafted by Dog Lovers, for Dog Lovers. ❤️ Everything your beloved companion needs for a happy, healthy life, delivered with care right to your door. Shop now and see those tails wag!
• •Email Subject Line (Newsletter): 🐾 Woof Woof! Exclusive Tips & Treats Inside for Your Furry Family Member! 💌
• •Product Description (Premium Food): Nourish your cherished companion from the inside out with our [Food Brand] premium blend. Packed with wholesome ingredients and made with the love your 'peludito' deserves, because a healthy dog is a happy dog! 🌟