Tono de Marca

Elegant, Hedonistic, and Evocative, emphasizing luxury, sensuality, and artistic sophistication rooted in Venetian culture.

Valores de Marca

• •Heritage & Venetian Identity
• •Aesthetic & Design Excellence
• •Quality & Craftsmanship
• •Innovation

Mejores Prácticas

• •Always anchor to Venice: Every piece of copy should, in some way, connect back to the brand's origin. Use words like "Venetian," "Venice," "Doge," and references to Venetian art, architecture, and history to reinforce the core identity.
• •Use a luxurious and evocative vocabulary: Maintain the premium feel by consistently using an elevated lexicon. Employ words like "hedonism," "sublime," "elegance," "bespoke," "craftsmanship," and "seduction" to describe the product and the experience.
• •Highlight the "Jewel Bottle": The bottle is a key differentiator. Always mention its unique design, the color options, and the tactile experience. Frame it as a piece of art or design, not just packaging.
• •Speak to a "lifestyle," not just a drink: Address the target audience of "beauty seekers," "dreamers," and creative individuals. The copy should sell an experience of pleasure, sophistication, and aesthetic enjoyment, not just the technical aspects of the wine.
• •Balance design with quality: While leading with the stunning visual design, always include details about the wine's quality to build credibility. Mention the unique blend of grapes, the "intense, persistent perlage," and the rich flavor profiles to assure customers that the substance is as good as the style.

Percepción Social

The brand is perceived as visually striking and premium, primarily recognized for its unique "Jewel Bottles," making it gift-worthy and suitable for special occasions. It offers an "approachable luxury" that appeals to "beauty seekers" beyond just wine connoisseurs.

Ejemplos de Copy

• •Every sip, a story. Every bottle, a tribute. Our name, DOGAL, is born from the Doges who shaped Venice's legacy of prosperity and prestige. We bottle that same spirit of hedonism and elegance for you to discover. This is more than wine; it's a taste of Venetian history.
• •Inspired by Venetian hedonism, DOGAL is an invitation to pursue pleasure. A rich olfactory experience of golden apple, white flowers, and elegant creaminess awaits. Surrender to a taste as sublime and unique as the city it comes from.
• •Why should art only hang on a wall? Our patented Jewel Bottles, with a touch inspired by Venetian fabrics, protect a wine crafted with equal care. Choose your color, define your moment. This is DOGAL Lux.
• •From spontaneous appetizers to landmark celebrations, the exuberant spirit of DOGAL is the perfect companion. Our Grand Cuvée offers a rare balance of flavor and effervescence, designed to elevate any moment. What are you celebrating next?
• •DOGAL was not created simply to be a wine. It was created to embody a style, a spirit, a place. It's for those who find beauty in the details and seek out pleasure with passion. We craft luxurious sparkling wine, inspired by Venice, for you.