Tono de Marca

Playful, Empowering, Relatable, Trendy, Casual, Friendly, Unfiltered, and Best-friend like.

Valores de Marca

• •Acne Positivity & Self-Acceptance
• •Fun & Self-Expression
• •Community-Centric
• •Inclusivity
• •Effectiveness & Quality

Mejores Prácticas

• •Lead with Fun, Follow with Function: Start with the emotional benefit (fun, confidence, self-expression) before mentioning the functional aspect (hydrocolloid, healing). The brand's unique selling proposition is the fun, so that should always be the hook.
• •Use "We" and "You" Language: Foster a community feel by speaking directly to the customer as part of a collective. Phrases like "We've been there" and "We're here for you" create a strong, relatable connection.
• •Embrace Emojis and Slang Authentically: Use emojis (✨,💖, ☺) and current, relevant slang to maintain a youthful and trendy voice. This reinforces the brand's alignment with Gen Z culture.
• •Champion User-Generated Content (UGC): Actively feature and celebrate customer photos and reviews in marketing copy. This provides social proof and reinforces the brand's community-centric and relatable values.
• •Focus on Destigmatization: Frame acne not as a flaw to be eliminated, but as a normal part of life. Use empowering and positive language that changes the narrative from "What happened to your skin?" to "What are those cute stickers on your face?"

Percepción Social

The brand is perceived as fun, cute, and effective, offering an innovative and Instagram-worthy approach to making people feel better about breakouts, boosting confidence through its strong aesthetic appeal and message of acne positivity.

Ejemplos de Copy

• •That moment when a pimple tries to ruin your plans, but you turn it into a vibe ✨. Don't hide it, decorate it. #Dododots #PimplePatch #AcnePositivity
• •Blemishes happen. Boring skincare doesn't have to. Welcome to the cute side of clear skin.
• •My skin said: surprise breakout. I said: make it fashion. ✨ Yeah, I have a pimple. And I look cute as hell. #DododotsAU #SkincareHacks
• •Uh-oh, a spot appeared! We’ve got you covered (literally).
• •Think of us as your pimple's cute little bodyguard. Made with 100% hydrocolloid to absorb gunk and protect from picking, our patches let you heal in style. Because a breakout shouldn't be a breakdown.