Tono de Marca

Artisanal & Passionate, Quality-Focused & Authentic, Community-Oriented & Welcoming, Transparent, Modern Traditionalist

Valores de Marca

• •Craftsmanship
• •Quality Ingredients
• •Natural Processes
• •Community
• •Authenticity
• •Customer Experience

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the core elements of your tone (Artisanal, Passionate, Quality-Focused, Community-Oriented, Welcoming, Transparent, Modern Traditionalist). Provide examples of "do's and don'ts" for word choice, sentence structure, and overall messaging.
• •Prioritize Storytelling: Share the "why" behind Doble Uve Obrador. Talk about the journey of the ingredients, the dedication of the bakers (like Sandy and the pan de muerto), and the connection to the neighborhood. Use narratives to convey passion and authenticity.
• •Emphasize Sensory Language: Baking is a sensory experience. Use descriptive words that evoke the smell of fresh bread, the texture of a flaky croissant, the warmth of the café, and the rich taste of coffee. "Corteza muy crocante pero miga húmeda, cremosa, llena de sabor."
• •Be Genuinely Enthusiastic and Passionate: Let the love for baking and quality shine through. Phrases like "compartimos con el barrio nuestra pasión por la panadería y la repostería" set a strong example. Avoid overly corporate or sterile language.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, social media posts (Instagram, TikTok descriptions), in-store signage, and even staff interactions aligns with the defined brand voice. Regular internal communication and training can help achieve this.

Percepción Social

High-Quality Artisan Bakery, Go-To for Specific Delicacies, Trustworthy & Transparent, Cozy Neighborhood Gem, Innovative within Tradition, Friendly and Good Service

Ejemplos de Copy

• •Headline: Slow Dough, Fast Friends. Body: At Doble Uve Obrador, we believe the best things in life take time – like our naturally leavened sourdough, fermented for over 24 hours. Paired with specialty coffee and a warm welcome, it’s more than just a bakery; it’s your neighborhood gathering place. Taste the dedication in every bite. #ArtisanBread #CommunityLove #DobleUveObrador
• •Headline: Real Ingredients. Real Passion. Real Bread. Body: We don’t do shortcuts. Just organic, locally-sourced flours, seasonal fruits, and the patient hands of our bakers. From our renowned Roscón de Reyes to your daily loaf, experience the Doble Uve difference – where every product is crafted with integrity, right here in our obrador. #QualityFirst #MadeInMadrid #SeasonalBaking
• •Headline: Your Daily Dose of Delicious, Crafted with Care. Body: Step into Doble Uve Obrador and let the aroma of freshly baked croissants and rich specialty coffee envelop you. We pour our hearts into every pastry, every loaf, every cup. Because for us, baking isn’t just a job – it’s a passion we love to share with our Retiro neighbors. #CafeDeBarrio #PassionForPastry #MadridFood
• •Headline: More Than a Bakery, It's a Tradition in the Making. Body: Doble Uve Obrador: where ancient sourdough techniques meet modern dedication. We cherish the art of baking, from nurturing our mother dough to selecting the finest organic ingredients. Discover the taste of tradition, baked fresh daily for you. Try our famous cheesecake – it’s a slice of happiness! #SourdoughMasters #RetiroEats #ArtisanBakery
• •Headline: The Secret’s Out (It’s Time and Quality). Body: People ask what makes our bread so special. It’s simple, really: long, slow fermentations for incredible flavor and digestibility, the best organic Spanish flours, and a team that loves what they do. Visit Doble Uve Obrador and experience the honest taste of true artisan baking. #HonestBaking #OrganicGoodness #DobleUveMagic