Tono de Marca

Aspirational yet accessible, balancing a chic and modern style with a friendly, approachable, and empowering communication approach.

Valores de Marca

• •Style & Aesthetics: A strong commitment to offering modern, stylish, and visually appealing clothing.
• •Quality: Emphasis on high-standard products, implied by its boutique nature.
• •Accessibility: Making fashion accessible through nationwide shipping and showroom appointments.
• •Customer Connection: Building a community and maintaining a direct relationship with customers through active engagement.

Mejores Prácticas

• •Embrace the "Queen" Metaphor: Use language that empowers and uplifts. Phrases like "Feel like a queen," "Your look, your rules," or "Double confidence" reinforce the brand name and its underlying message of self-worth.
• •Maintain a Visual-Copy Synergy: Ensure the tone of the copy always matches the aesthetic of the visuals. If the photo is chic and elegant, the copy should be confident and stylish, not overly casual or silly.
• •Be Conversational but Not Sloppy: Use a friendly, approachable tone in social media captions and customer replies. Use emojis to add personality, but maintain correct grammar and spelling to project professionalism.
• •Tell a Story with Your Pieces: In product descriptions and posts, go beyond listing features. Briefly describe how the garment makes you feel or where you might wear it. This connects the product to the customer's life and aspirations.
• •Stay Consistent Across All Channels: The confident, stylish, and friendly tone used on Instagram should be identical on the website, in emails, and in any direct customer communication. This builds a strong, recognizable, and trustworthy brand personality.

Percepción Social

Doble Reina is perceived as a niche, boutique-style brand for fashion-conscious young women in Argentina. It's seen as a source of trendy and stylish outfits and a reliable online retailer, primarily fostering a positive image within its social media community.

Ejemplos de Copy

• •Image: Model wearing a new stylish coat in a city setting. Caption: "The cold doesn't negotiate, neither does your style. ✨ Our new coat is now online and waiting to be your season's favorite. Buy now and feel like a queen, doubly. #DobleReina #NewIn #WinterStyle"
• •Website Banner - Headline: "Looks That Inspire Confidence." Sub-headline: "Discover the new collection and find your next favorite piece. Made for the queen you are." Button: "See All"
• •Product Description - Title: "Alma Blouse". Description: "Versatile, elegant, and comfortable. The Alma blouse is that piece that accompanies you from the office to an outing with friends effortlessly. Its soft drape and subtle cuff detail make it an instant classic in your wardrobe. Because you deserve clothes that make you feel incredible."
• •Email Marketing Subject Line: "Psst... Your next favorite look is on sale. 😉"
• •Instagram Story - Video showing two different ways to style the same pair of pants. Text: "How would you wear our Tokyo pants?" Poll Options: "Day Look ☀️" vs. "Night Look 🌙"