Tono de Marca

Professional, Technical, and Passionate

Valores de Marca

• •Performance and Excellence
• •Community and Connection
• •Health and Longevity
• •Authenticity

Mejores Prácticas

• •Lead with Passion, Support with Tech: Always start from the "why"—the love for golf. Use this passionate, authentic voice in storytelling (About Us, social media stories). Then, follow up with the "how"—the technical specifications and performance benefits—in product descriptions and ads.
• •Speak Golfer to Golfer: Use language and reference points that resonate with the target audience (e.g., "72 holes," "lowest stroke count," "swing"). This reinforces the brand's authenticity and insider status.
• •Maintain a Clean, Professional Aesthetic: The visuals (photography, website design) should always be as clean, focused, and high-performance as the product itself. Avoid clutter. Let the product and its context (the golf course) be the heroes.
• •Emphasize Community and Shared Experience: Regularly feature stories or testimonials (with permission) from the "circle" of players using the product. Frame the brand not just as a seller of goods, but as a hub for a community that shares a passion for golf.
• •Be Consistent Across All Channels: Whether it's a website banner, an Instagram caption, or a product tag, the core message of "Performance, Passion, and Longevity" should be consistent. The technical, professional, and heartfelt tones should be blended, not used in isolation.

Percepción Social

The brand projects itself as a high-quality, specialized, and trusted brand within the golf community. For informed golfers, it is perceived as a serious, performance-oriented choice, while for the general public, visibility is low, shaping perception primarily through its own curated channels.

Ejemplos de Copy

• •The final score comes down to more than just your swing. It's grounded in your stability. Our Arch Support Socks are engineered to maximize power from your feet, providing the endurance needed for all 72 holes. This is not just a sock. It’s a competitive edge. #DmythSG #GolfGear #PerformanceGolf
• •Crafted from a deep understanding of the competitive golfer's needs, Dmyth Arch Support Socks are your foundation for a better game. Recommended by the Japan Professional Golfers' Association, our unique design supports the critical arch of the foot to minimize fatigue and enhance your connection to the ground. Feel the difference in every step, from the first tee to the final putt.
• •A lifelong love for golf deserves a body that can keep up. We created our arch support socks not just for the pros, but for every player who wants to enjoy the game for decades to come. Support your game, support your health. #DmythGolf #GolfForLife #HealthyLiving
• •D-myth wasn't born in a boardroom. It was born on the green, among friends who live and breathe golf. We knew the exhaustion of a long tournament day and asked a simple question: how can we support players from the ground up? The answer is in every pair of our socks. Join the circle. #DmythStory
• •Four days. 72 holes. Endless walking. Your feet take on the toughest part of the course. How do you power through the fatigue? #Dmyth #GolfEndurance #ArchSupport