Tono de Marca

Functional, direct, and informative, with a focus on product description and facilitating sales, lacking a strong emotive or personality-driven voice.

Valores de Marca

• •Quality and Variety
• •Transparency
• •Trustworthiness
• •Customer Service

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a simple document that defines the brand's tone (e.g., "Helpful, inspiring, and detailed"), lists key messaging points (e.g., "Focus on quality and creativity"), and provides examples of what to say and what to avoid.
• •Blend Information with Inspiration: While product details are crucial, add a sentence or two about potential uses or creative ideas. Instead of just "5cm wide cotton lace," try "Imagine this 5cm cotton lace adding a vintage touch to your next blouse or handmade gift."
• •Maintain Consistency Across All Channels: The tone used in an Instagram caption should align with the language on the website and in customer service emails. This builds a cohesive and recognizable brand identity.
• •Engage with Your Audience: Ask questions in your social media posts to encourage comments and interaction. Respond to comments and messages in the brand's defined tone of voice.
• •Tell Your Brand Story: Use the "About Us" section and occasional social media posts to share the history of the brand, especially the successful eBay journey. This builds a personal connection and enhances the perception of trustworthiness and experience.

Percepción Social

Existing customers, likely from eBay, perceive DIYkorb as a reliable source for crafting supplies. New visitors see it as a specialized, no-frills online store, potentially small or new, due to its nascent digital presence outside eBay.

Ejemplos de Copy

• •Unleash your creativity with our new 'Elara' cotton lace trim. At 3cm wide, it's the perfect delicate touch for everything from custom garments to home decor. What will you create? See all the details in our shop. #DIYKorb #LaceTrim #SewingInspiration
• •Born from a passion for unique textiles, DIYkorb is your trusted partner for all things DIY. With a history of over 6,000 positive reviews on eBay, we're excited to bring our curated collection of trims, patches, and fabrics directly to you. We believe every project deserves the perfect material.
• •Hello Crafters! This week, we're all about adding a little sparkle. Discover our new collection of embroidered patches, perfect for personalizing jackets, bags, and more. Plus, enjoy 15% off all tulle fabrics for the next 48 hours. Let's make something beautiful together!
• •Tired of searching for that perfect trim? Your search ends here. DIYkorb offers hundreds of unique lace, ribbon, and applique options to bring your vision to life. High-quality textiles, delivered to your door. Shop our collection now!
• •Spring into Crafting! From delicate lace to vibrant ribbons, find the perfect materials for your next project in our Spring Sale. Explore the collection and let your creativity bloom.