Tono de Marca

professional, expert, and solution-oriented

Valores de Marca

• •Simplicity
• •Expertise and Heritage
• •Partnership and Support
• •Efficiency and Cost-Effectiveness
• •Customization and Precision

Mejores Prácticas

• •Always Lead with the Solution: The B2B audience is problem-focused. Start copy with verbs that address their challenges, such as "Simplify," "Optimize," "Reduce," or "Increase."
• •Speak with Authority: Use confident and expert language. Reference engineers, technical specialists, and decades of experience to build credibility. Avoid weak or hesitant phrasing.
• •Prioritize Simplicity and Clarity: In line with the brand's core mission, make all communication clear and direct. Avoid jargon where simpler terms suffice and ensure the path to purchase or contact is straightforward.
• •Emphasize Partnership and Support: Frame the sale as the beginning of a relationship. Use calls-to-action like "Contact an Expert," "Get a Personalized Recommendation," or "Schedule a Consultation" to reinforce that support is readily available.
• •Focus on Tangible Business Outcomes: The target audience is motivated by ROI. Translate product features into tangible benefits: saving time, reducing material costs, improving product quality, and ensuring operational uptime.

Percepción Social

A Specialist Supplier, Reliable and Knowledgeable, Functional and Transactional

Ejemplos de Copy

• •Stop Letting Inefficiency Slow You Down. Get the Right Dispensing Equipment, Simplified.
• •Unsure which meter mix system fits your application? Talk to one of our engineers today for a no-obligation technical consultation.
• •Reduce Material Waste by up to 20% with Precision Dispensing.
• •From small-batch R&D to fully automated production lines, precision is key. Our subsidiary, Dispensing.com, simplifies the process of finding the perfect fluid dispensing solution for your unique needs. Discover 50 years of expertise. #Manufacturing #Automation #Adhesives #Engineering
• •For us, it's more than a transaction; it's a partnership. At Dispensing.com, we leverage a 50-year legacy to deliver not just equipment, but efficient, customized solutions that keep your operations running smoothly.