Tono de Marca

Compassionate Professionalism and Community Empowerment

Valores de Marca

• •User-Led
• •Independence
• •Integrity
• •Community
• •Service over Profit

Mejores Prácticas

• •Always Connect to the Mission: In every appropriate piece of copy, reinforce the "why." Mention that profits support Warrington Disability Partnership. This is the brand's most powerful differentiator and builds immense trust.
• •Lead with Empathy, Support with Expertise: Start by acknowledging the customer's needs and feelings (empathy), then follow with how your products and staff can solve their problem (expertise). Use phrases like "We understand..." and "Our expert team can help..."
• •Use "User-Led" Language: Emphasize that the company is guided by people with lived experience. This authenticates the advice and builds a peer-to-peer connection. Phrases like "designed by users, for users" or "advice from people who get it" are effective.
• •Highlight People and Stories Over Products: While the products are important, the brand's strength is its people. Use testimonials, feature staff members, and tell stories of how a piece of equipment changed a customer's life. This humanizes the brand and reinforces its community perception.
• •Maintain a Tone of Empowerment, Not Pity: The copy should always be uplifting and focused on what people *can* do with the right support. Avoid language that portrays disability as a tragedy. Focus on positive outcomes like "regaining independence," "enjoying the community," and "living life to the fullest."

Percepción Social

Disability Trading Company and its parent charity, Warrington Disability Partnership, are perceived as a highly trusted, essential, and benevolent community resource. They are seen as more than a store; they are a support system, the "good guys" in the mobility retail sector. The staff's helpfulness and genuine care lead to a strong reputation for excellent customer service. The brand is viewed as reliable and knowledgeable, offering fair prices and high-quality equipment. Its connection to the WDP charity adds a layer of social value, making customers feel their purchases have a positive impact beyond their own needs.

Ejemplos de Copy

• •Regain your freedom with the Monarch Genie Scooter. It’s not just its lightweight design that makes life easier; it's the independence that comes with it. And because 100% of our profits support the services of Warrington Disability Partnership, your new-found freedom helps someone else find theirs. Shop with purpose.
• •Tired of sales pressure? So are we. Our team isn't on commission. Their only job is to listen and find the right solution for you. At Disability Trading Company, it’s about your independence, not a sales target. That’s our promise.
• •For over 30 years, Warrington Disability Partnership has been here to support our community. Our Disability Trading Company was born from that same trust, offering expert advice and fair prices on mobility aids. When you shop with us, you’re not just a customer; you’re part of a community.
• •Peace of mind is part of the package. Our workshop team is here to keep you moving. Friendly, expert service is just a phone call away. Because we believe in support for the long run.
• •The right advice. The right equipment. The right price. At Disability Trading Company, we’re a not-for-profit enterprise run by and for people with lived experience of disability. Find solutions you can trust, from a team that truly understands.