Tono de Marca

Bold & Daring, Rebellious & Edgy, Playful & Provocative, Empowering & Confident, Expressive

Valores de Marca

• •Individuality & Self-Expression
• •Originality & Creativity
• •Quality
• •Customer Experience
• •Breaking Comfort Zones
• •Non-Commitment to Permanence (for tattoo apparel)
• •Sustainability (mentioned generally)

Mejores Prácticas

• •Embrace the Edge: Always lean into the "Dirrty" persona. Use strong, active verbs and don't be afraid of a little playful provocation. Avoid overly safe or generic language.
• •Speak to the "Fearless": Address your audience directly as individuals who are confident, love to stand out, and aren't afraid to break norms. Use empowering language that resonates with a desire for self-expression.
• •Highlight Uniqueness & Quality: Continuously reinforce that these aren't just clothes, but unique, high-quality pieces of wearable art designed with attention to detail. This justifies the purchase beyond just aesthetics.
• •Incorporate the "Why": Remind customers of the brand's origin – the freedom to experiment with bold looks (like tattoos) without permanent commitment, and the joy of standing out.
• •Stay Visually Aligned: Ensure the copy always complements the brand's strong visual identity. The words should feel like they belong to the edgy, dark, and vibrant imagery used on the website and social media. If it sounds like it could be for any clothing brand, it’s not "Dirrty" enough.

Percepción Social

Unique & Eye-Catching, High Quality for Niche Apparel, Fun & Festival-Ready, Trusted (especially on Etsy), Empowering for Self-Expression

Ejemplos de Copy

• •Headline: Don't Just Turn Heads. Break Necks. Body: Your skin, your story. Our tattoo mesh bodysuits let you wear your rebellion without the regret. Get Dirrty.
• •Headline: Normal is Overrated. Your Wardrobe Agrees. Body: Life’s too short for boring clothes. Unleash your alter ego with festival gear that’s as fearless as you are. Shop the new UV collection.
• •Headline: Dare to Wear Your Art Out? Body: From intricate ink illusions to statement costumes, Dirrty Town Clothing is for the brave, the bold, and the beautifully bizarre. Find your masterpiece.
• •Headline: WARNING: May Cause Extreme Confidence. Body: Step out of the ordinary and into something Dirrty. Our latest collection is here to make you unforgettable. You're welcome.
• •Headline: This Isn't Just Fashion. It's a Statement. Body: Tired of blending in? Dirrty Town delivers unique, high-quality apparel for those who write their own rules. What will yours say?