Tono de Marca

Passionate, Spiritual, and Reverent

Valores de Marca

• •Inspiration and Upliftment
• •Artistic Integrity
• •Authenticity
• •Profound Messaging

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to its core message of emancipation and inspiration. The copywriting should focus on the feeling and the mission, not just the physical item.
• •Use Evocative and Spiritual Language: Employ words like "journey," "spirit," "legacy," "freedom," and "liberation" to maintain the reverent tone established on the website.
• •Center the Icon: Keep Bob Marley as the hero of the narrative. The brand's voice should be that of a conduit for his message, not its own. Frame the copy around his words, life, and philosophy.
• •Emphasize Artistic Quality: Use descriptive words that highlight the physical and visual nature of the book "lavishly illustrated," "tactile," "vibrant," "a true-life graphic novel." This justifies its position as a premium, artistic product.
• •Maintain Authenticity: Continue to leverage genuine testimonials and direct quotes. Avoid generic marketing phrases. The copy should feel as heartfelt and authentic as the reviews showcased on the site.

Percepción Social

niche, special-interest publisher

Ejemplos de Copy

• •More than a book, it's a message. Emancipate Yourself! channels Bob Marley's lifelong quest for freedom into 296 lavishly illustrated pages. Hold his story, and his call to freedom, in your hands.
• •A Message from Bob Marley, for Today.
• •It took a superhero to deliver this message. He used his final recording session to do it. Discover the story inside.
• •In a world of mental enslavement, only you can free you. We created this book to share the powerful journey of Bob Marley, an artist whose final message was his most important. #EmancipateYourself #BobMarley #Freedom
• •Dinner Guest Press was founded on a simple idea: some stories are so important they need to be told with beauty and reverence. We create meticulously crafted books that don't just sit on a coffee table they speak to the soul.