Tono de Marca

Passionate, Authoritative, and Welcoming.

Valores de Marca

• •Quality and Craftsmanship
• •Customer Satisfaction and Personal Service
• •Expertise and Passion
• •Community

Mejores Prácticas

• •Lead with Passion, Follow with Authority: Start with emotional, passion-driven language and back it up with expert credentials (mention of the luthier, specific high-end brands, years of experience).
• •Be the Welcoming Expert: Always balance high-end terminology with an open, friendly invitation. Use phrases like "Whether it's your first guitar or your dream custom build" to show inclusivity. Avoid jargon without explanation.
• •Show, Don't Just Tell: Instead of saying "we offer quality service," describe the action: "Every guitar is unboxed, inspected, and personally set up by our luthier, Bob." Use high-quality photos and videos of the actual in-store products and team members.
• •Center the Story on the Customer's Journey: Frame the purchase not as a transaction, but as an important moment for the musician. Use copy like "Your search for the perfect sound," or "An instrument that will be part of your story." This makes the brand a partner in their passion.
• •Maintain a Consistent Voice Across All Platforms: While the format changes (a TikTok video is different from a newsletter), the core tone should not. The friendly, passionate expert from the "About Us" page should also be the voice behind the Instagram captions and Facebook replies. Appoint a brand voice guardian, like the current social media manager, to ensure consistency.

Percepción Social

Largely positive, seen as a reputable and knowledgeable specialty store for high-end guitars, praised for selection, service, and setups. Some minor criticisms exist regarding communication responsiveness and occasional logistical delays.

Ejemplos de Copy

• •At Dijkmans Guitars, we're more than a store; we're a destination for passionate musicians. From a vintage-inspired Fender to an exclusive PRS Private Stock, every instrument is hand-selected for its character and quality. And with a full setup by our in-house luthier included with every purchase, your new guitar will feel like an old friend from the very first chord.
• •Some guitars just have *that* soul. This is one of them. The new [Guitar Model] has landed in Breda, and it's even better in person. The resonance, the feel, the sheer craftsmanship... it's what we live for. Come feel the magic for yourself. We've got the coffee on. #DijkmansGuitars #GuitarParadise #NewGearDay
• •You've mastered the basics, you've found your style. Now, it's time for an instrument that grows with you. At Dijkmans, we specialize in helping players like you find the perfect upgrade. Our team of expert musicians will give you honest, practical adviceno pressure, just passion. Find the tone you've been chasing. Visit us in Breda or explore our collection online.
• •From our workshop to your hands, every guitar gets the pro treatment. We check it, we set it up, we make it perfect. So all you have to do is play. 🤘 #GuitarSetup #GuitarShop #Luthier #Breda #PRS #Fender
• •Hi [Customer Name], Jan-Willem here. I often get asked what makes our guitars special. A big part of the answer is Bob, our master luthier. He's been the heart of our workshop since 1987. A great guitar off the shelf is one thing, but a guitar perfectly set up for your playing style? That's a game-changer. It's why every guitar we sell comes with the Dijkmans Promise: a flawless setup, guaranteed.