Tono de Marca

Authentic & Heritage-Rich, Passionate & Soulful, Quality-Driven & Craft-Oriented, Rebellious & Innovative (Historically), Community-Focused & Welcoming (Modern)

Valores de Marca

• •Legacy & Heritage
• •Quality & Craftsmanship
• •Authenticity & Soul of Surfing
• •Innovation (Rooted in Tradition)
• •Customer Connection & Service
• •Passion

Mejores Prácticas

• •Embrace Storytelling: Weave in the rich history of Dewey Weber and the brand's origins. Use anecdotes and historical details to add depth and authenticity.
• •Use "Soulful" Language: Incorporate words and phrases that evoke passion, freedom, and the deep connection surfers have with the ocean. Consistently use the tagline "Stay Close to the Soul©".
• •Highlight Craftsmanship and Quality: Emphasize the handmade aspects, attention to detail, and the performance benefits of Weber designs.
• •Maintain a Balance of Heritage and Modernity: While celebrating the past, also speak to contemporary surfers and the current innovations or relevance of the boards.
• •Foster a Sense of Community: Write in a way that is inclusive and speaks directly to fellow surfers, sharing the "Weber Experience" and the joy of the surfing lifestyle.

Percepción Social

Iconic & Legendary, Respected & Authentic, Nostalgic, High-Quality & Performant, Custodian of Surf Culture

Ejemplos de Copy

• •Headline: Ride the Legacy. Feel the Soul. Body: More than just a surfboard, it's a piece of surfing history. Crafted with the same passion and innovation Dewey Weber poured into every board since 1960. Find your perfect wave. #StayCloseToTheSoul #DeweyWeber
• •Headline: Beyond the Board: The Weber Experience. Body: For us, it's not just about selling surfboards. It's about sharing the stoke, the heritage, and a commitment to quality that has defined Dewey Weber for generations. Let us help you find the board that speaks to your soul. #WeberSurfboards #Craftsmanship #SurfingLifestyle
• •Headline: Still Hotdoggin' After All These Years. Body: Dewey Weber broke the mold with his "hotdogger" style and revolutionary designs. Today, we honor that spirit of innovation and pure surfing fun in every board we shape. Ready to carve your own line? #DeweyWeberLegacy #SurfInnovation #Hotdogger
• •Headline: Custom Crafted. Soulfully Shaped. Body: Your wave is unique. Your board should be too. At Dewey Weber, we believe in the art of the custom surfboard, tailored to your style and the call of the ocean. Let's build your dream board, together. #CustomSurfboards #HandShaped #WeberExperience
• •Headline: The Performer: An Icon For a Reason. Body: Decades of riders can't be wrong. The Dewey Weber Performer remains one of the most beloved and best-selling longboards ever created. Experience the timeless glide, noseriding magic, and pure performance that set the standard. #WeberPerformer #ClassicLongboard #SurfHistory