Tono de Marca

Youthful, trendy, and encouraging; modern, direct, enthusiastic, positive, and community-oriented.

Valores de Marca

• •Quality & Durability
• •Affordability & Accessibility
• •Entrepreneurial Passion
• •Style & Self-Expression
• •Modern Femininity

Mejores Prácticas

• •Lead with the "Why": Always start with the core value proposition: waterproof, durable, and stylish. Phrases like "Live in your jewelry" or "Style that lasts" reinforce this key differentiator in every piece of copy.
• •Embrace "Community" Language: Continue using terms like "DRV BABES" and "DEVENTE community." Actively ask questions in captions to encourage interaction and make followers feel like they are part of an exclusive, stylish group.
• •Use a Conversational, Upbeat Tone: Write as if you are talking to a friend. Use contractions (like "it's" and "you're"), incorporate relevant emojis to add emotion, and keep sentences clear and concise. Avoid overly corporate or formal language.
• •Balance Lifestyle with Product Features: Don't just list features; connect them to a benefit. Instead of saying "Made of stainless steel," say "Made of waterproof stainless steel, so you can wear it from the gym to a night out without worry."
• •Maintain Visual & Textual Harmony: Ensure the copy always matches the visual. If the image is elegant and minimalist, the copy should be refined. If it's a fun, behind-the-scenes video, the copy can be more playful. This consistency across formats builds a stronger, more recognizable brand identity.

Percepción Social

Overwhelmingly positive; seen as trustworthy for quality, stylish and on-trend, appreciative of customer engagement, and associated with good value.

Ejemplos de Copy

• •Meet your new everyday essential ✨ Our new collection is here and yes, it’s 100% waterproof. Swim, sweat, shower – your jewelry will keep shining. Tap to shop your new forever piece! #deventejewels #waterproofjewelry
• •(Trending Sound) Packing another order for one of our DRV BABES! 🥰 Who wants to see their order packed next? 👇 All our pieces are handmade with love and designed to last. #packingorders #smallbusiness #stainlesssteeljewelry
• •Tired of jewelry that tarnishes after a week? 😩 So were we. That’s why all DEVENTE jewelry is made from high-quality stainless steel. It’s waterproof, won't discolor, and is kind to your skin. Discover affordable luxury that lasts. Shop now for 10% off your first order!
• •Subject: ✨ Surprise! A little treat for our faves ✨ Hey gorgeous! To say thank you for being part of our community, we’re giving you early access to our Summer Sale. Get up to 30% off on your favorite waterproof pieces. Go on, you deserve it! 😉
• •The perfect mix of simple and stunning. This ring is your go-to for stacking or wearing solo for a touch of minimalist elegance. Crafted from premium stainless steel, it’s designed for your real life – meaning it’s completely waterproof and ready for any adventure. Shine on, always.