Tono de Marca

gentle, encouraging, artistic, supportive, inspiring creativity and confidence, nostalgic, celebrating simple joys, personal, warm, community-oriented

Valores de Marca

• •Passion for Handmade
• •Timeless & Comfortable Design
• •Poetry of Childhood
• •Meticulous Craftsmanship
• •Community & Support

Mejores Prácticas

• •Use Evocative and Gentle Language: Employ words like "gentle," "timeless," "delicate," "cherish," and "poetic" to maintain the soft and artistic tone.
• •Focus on the "Why," Not Just the "What": Instead of just describing a pattern, describe the feeling or memory it will create. Frame sewing as an act of love and a way to cherish moments.
• •Maintain a Personal and Encouraging Voice: Write as if you are a friend sharing a passion. Use inclusive language like "we" and "together" to foster a sense of community.
• •Tell the Story Behind the Craft: Share the inspiration for each pattern, the reason for a particular detail, or the story of the brand's founder to build a deeper connection with the audience.
• •Ensure Visuals and Text are Aligned: All photography and visual elements should match the copy's tone soft, natural lighting, classic styling, and a focus on the beauty of the handmade details.

Percepción Social

a niche, high-quality pattern designer that appeals to sewers who value classic style, delicate details, and the sentimental value of homemade clothing; perceived as trustworthy and aspirational by crafters, parents, or grandparents

Ejemplos de Copy

• •Introducing the new Amélia dress pattern. Designed with timeless grace and playful details, it is perfect for sunny adventures and afternoon twirls. Create a piece of childhood poetry with your own two hands. #DesPetitsDoigts
• •Ever wondered how to create the perfect ruffled collar? Our new journal post walks you through each gentle step. Let s bring that delicate detail to life together. Find the full tutorial on the blog.
• •Sewing the memories of childhood, one stitch at a time. Discover our collection of timeless patterns for little ones.
• •From our sewing table to yours, we re sharing a little inspiration this week. See how fellow makers are styling our classic patterns and find the courage to start your next beautiful project.
• •Build a wardrobe full of love. For a limited time, enjoy 15% off all our baby bloomer patterns. Perfect for gifting, keeping, and cherishing forever.