Tono de Marca

Inclusive & Accepting, Empowering & Confident, Friendly & Relatable, Bold & Rebellious, Joyful & Playful, Authentic & Transparent

Valores de Marca

• •Inclusivity
• •Body Positivity/Acceptance
• •Comfort & Quality
• •Ethical Practices & Sustainability
• •Community-Focused
• •Authenticity
• •Value for Money
• •Fearlessness & Empowerment

Mejores Prácticas

• •Champion Inclusivity in Every Word: Always use language that is welcoming and representative of all body sizes, shapes, genders, abilities, and ages. Avoid industry jargon or exclusionary terms. Actively use gender-neutral language where appropriate.
• •Speak Like a Friend, Not a Corporation: Adopt a conversational, approachable, and authentic voice. Use contractions, ask questions, and incorporate relatable everyday language. Share customer stories and testimonials frequently.
• •Be Bold and Empowering, But Stay Positive: While challenging restrictive fashion norms (the "fashion patriarchy"), ensure the overall message is uplifting and focuses on the joy and confidence that comes from well-fitting, expressive clothing.
• •Prioritize Authenticity and Transparency: Use real customer photos and language. Be honest about production processes and brand values. If there are challenges, communicate them openly with the community.
• •Inject Fun and Joy: Reflect the vibrant and playful nature of the products in the copy. Use enthusiastic language, emojis where appropriate (especially on social media), and highlight the self-expression and fun that Snag Tights enable.

Percepción Social

Liberator for Many Sizes, Champion of Inclusivity, Community Builder, Ethical and Conscious Brand, Mostly Positive, Some Criticism

Ejemplos de Copy

• •Instagram Post (Image: Diverse group of people laughing, wearing colorful Snag Tights): Tired of tights that dig, sag, or just don't get YOU? So were we. That's why we made Snags. For every body, every size, every mood. Show us how you #SnagYourStyle and join the comfiest rebellion in fashion! #SnagTights #SizeInclusiveFashion #BodyPositivity #ComfortIsQueen #MadeForMe
• •Facebook Ad (Video: Quick cuts of different people easily pulling on Snag Tights, smiling, and going about their day confidently): Your body isn't the problem, bad tights are! Snag Tights are designed in every size, for every shape, because everyone deserves to feel amazing. Ditch the dread, embrace the joy of perfect fit. Shop our rainbow of colours and styles now! [Link to snagtights.de] #SnagRevolution #TightsThatFit #RealComfort #EveryBodyWelcome #FashionForAll
• •Product Description (e.g., for a new vibrant color): Meet 'Electric Sunshine' – the mood-boosting, super-comfy 80 denier tights your wardrobe has been dreaming of! Like all our Snags, they're made to fit YOU, not the other way around. No more wrestling matches, just pure, unadulterated comfort and a pop of joy for your legs. Ethically made, because feeling good should BE good. Sizes 32-66. What adventures will your Electric Sunshine Snags take you on? #SnagTights #NewCollection #EthicalFashion #JoyfulDressing #MySize
• •TikTok Video Idea (Text overlay on a customer happily dancing in their Snags): POV: You finally found tights that ACTUALLY fit and feel incredible. ✨ Yup, that's the Snag effect. 😉 Show us your happy dance! #SnagTights #FitCheck #HappyDance #SizeInclusive #Finally #BodyConfidence
• •Email Snippet (if they were to use more email marketing, keeping it community-focused): Hey Snaggler! We've been listening to your amazing feedback (you guys are the best!), and guess what? Those [popular requested item/feature] you've been asking for are almost here! We're all about making clothes that make YOU feel fantastic. Stay tuned for the big reveal – you won't want to miss it! In the meantime, keep shining. #SnagCommunity #YouAskedWeListened #EmpowerThroughDress