Tono de Marca

Empowering, Conscious, Vibrant

Valores de Marca

• •Inclusivity
• •Ethical Practices
• •Authenticity
• •Quality and Customer Satisfaction

Mejores Prácticas

• •Lead with Values: Always start copy with the core principles in mind. Before writing, ask: "Does this sound inclusive? Does it reflect our commitment to being cruelty-free?"
• •Use Empowering Language: Swap neutral or passive words for active, confident ones. Instead of "This gloss can be used to...", try "Empower your look with...". Use words like "celebrate," "define," "unleash," and "illuminate."
• •Maintain Vibrancy in Descriptions: Continue using sensory and evocative language inspired by the tropics, color, and light. Words like "shimmer," "radiant," "vivid," "lush," and "drenched" will reinforce the brand's energetic feel.
• •Be Transparent and Authentic: Uphold the value of authenticity by being open about ingredients and processes. Avoid exaggerated claims and instead focus on the genuine benefits and the positive feeling of using conscious products.
• •Create a "Brand Voice" Style Guide: Document the defined tone (Empowering, Conscious, Vibrant) and values. Include a list of "words we use" and "words we avoid" to ensure any person writing for the brand 's user-provided text about Desiribeauty and its brand identity, I will extract the requested JSON components. Here's a breakdown of how each field maps to the provided analysis:Tone: The predominant tone of Desiribeauty is Empowering, Conscious, and Vibrant.Values: Desiribeauty's core values are explicitly stated and consistently reinforced across its platforms: Inclusivity, Ethical Practices, Authenticity, Quality and Customer Satisfaction.Copy Examples: The
• •brand_tone_full_description_text_from_analysis_raw_text_used_for_generation_only_not_in_final_json_output
• •Empowering, Conscious, and Vibrant
• •values_full_description_text_from_analysis_raw_text_used_for_generation_only_not_in_final_json_output
• •Inclusivity
• •Ethical Practices
• •Authenticity
• •Quality and Customer Satisfaction
• •social_perception_full_description_text_from_analysis_raw_text_used_for_generation_only_not_in_final_json_output
• •The public perception of Desiribeauty is largely shaped by its Etsy presence, as other online mentions are minimal. Positive (via Etsy): The brand is a "Star Seller" on Etsy, with an average review rating of 4.8 stars or higher. Customers leave rave reviews, frequently praising the products with enthusiastic language like "AWESOME 😎 PRETTY BEAUTIFUL FABULOUS CUTE UNIQUE" and "The lip gloss is amazing." Many reviews highlight the beautiful colors and product quality. Largely Unknown (in broader web): Outside of Etsy, the brand has very low visibility. A Reddit thread shows a potential customer struggling to find any reviews. This indicates that while the existing customer base is satisfied, the brand has not yet achieved widespread recognition. Mixed Customer Service Experience: While most reviews are positive, a negative comment on Reddit mentioned a damaged package and difficulty obtaining a refund, pointing to a potential inconsistency in customer service.
• •best_practices_full_description_text_from_analysis_raw_text_used_for_generation_only_not_in_final_json_output
• •Lead with Values: Always start copy with the core principles in mind. Before writing, ask: "Does this sound inclusive? Does it reflect our commitment to being cruelty-free?"
• •Use Empowering Language: Swap neutral or passive words for active, confident ones. Instead of "This gloss can be used to...", try "Empower your look with...". Use words like "celebrate," "define," "unleash," and "illuminate."
• •Maintain Vibrancy in Descriptions: Continue using sensory and evocative language inspired by the tropics, color, and light. Words like "shimmer," "radiant," "vivid," "lush," and "drenched" will reinforce the brand's energetic feel.
• •Be Transparent and Authentic: Uphold the value of authenticity by being open about ingredients and processes. Avoid exaggerated claims and instead focus on the genuine benefits and the positive feeling of using conscious products.
• •Create a "Brand Voice" Style Guide: Document the defined tone (Empowering, Conscious, Vibrant) and values. Include a list of "words we use" and "words we avoid" to ensure any person writing for the brand—from social media managers to customer service reps—maintains perfect consistency.
• •copy_examples_full_description_text_from_analysis_raw_text_used_for_generation_only_not_in_final_json_output
• •Instagram Post Caption (for a holographic lip gloss): Shine on your own terms. Our Sunset Shimmer gloss isn't about hiding, it's about highlighting the magic that's already there. Vegan, cruelty-free, and inspired by tropical skies. Tap to get the glow. #Desiribeauty #HolographicGloss #VeganMakeup #EmbraceYourShine
• •Website Homepage Headline: Beauty Without Harm. Colour Without Limits. Vibrant, vegan cosmetics for every skin tone.
• •Email Subject Line: Psst... Your new favorite (and ethical) eyeshadow is here.
• •Product Description (for "The Painted Dreams" eyeshadow palette): Why just dream in color? Live in it. The Painted Dreams Palette is your new reality, with 9 powerfully pigmented duochromes that shift in the light. Each shade is 100% vegan and cruelty-free, so you can create your masterpiece with a clear conscience. Made for all skin tones, all identities, all artists.
• •Facebook Ad Copy: Tired of beauty standards? So are we. Desiribeauty was created to celebrate YOU. Our inclusive, cruelty-free makeup is made to express, not to cover up. From vibrant holo glosses to rich, blendable eyeshadows, find your true colors. Shop our collection now and get 15% off your first order!
• •brand_tone
• •Empowering, Conscious, Vibrant
• •values
• •Inclusivity
• •Ethical Practices
• •Authenticity
• •Quality and Customer Satisfaction
• •copy_examples
• •Shine on your own terms. Our Sunset Shimmer gloss isn't about hiding, it's about highlighting the magic that's already there. Vegan, cruelty-free, and inspired by tropical skies. Tap to get the glow. #Desiribeauty #HolographicGloss #VeganMakeup #EmbraceYourShine
• •Beauty Without Harm. Colour Without Limits. Vibrant, vegan cosmetics for every skin tone.
• •Psst... Your new favorite (and ethical) eyeshadow is here.
• •Why just dream in color? Live in it. The Painted Dreams Palette is your new reality, with 9 powerfully pigmented duochromes that shift in the light. Each shade is 100% vegan and cruelty-free, so you can create your masterpiece with a clear conscience. Made for all skin tones, all identities, all artists.
• •Tired of beauty standards? So are we. Desiribeauty was created to celebrate YOU. Our inclusive, cruelty-free makeup is made to express, not to cover up. From vibrant holo glosses to rich, blendable eyeshadows, find your true colors. Shop our collection now and get 15% off your first order!
• •social_perception
• •Mainly positive on Etsy (Star Seller, 4.8+ stars), but largely unknown in broader web. Some mixed customer service experiences noted.
• •best_practices
• •Lead with Values: Always start copy with the core principles in mind. Before writing, ask: "Does this sound inclusive? Does it reflect our commitment to being cruelty-free?"
• •Use Empowering Language: Swap neutral or passive words for active, confident ones. Instead of "This gloss can be used to...", try "Empower your look with...". Use words like "celebrate," "define," "unleash," and "illuminate."
• •Maintain Vibrancy in Descriptions: Continue using sensory and evocative language inspired by the tropics, color, and light. Words like "shimmer," "radiant," "vivid," "lush," and "drenched" will reinforce the brand's energetic feel.
• •Be Transparent and Authentic: Uphold the value of authenticity by being open about ingredients and processes. Avoid exaggerated claims and instead focus on the genuine benefits and the positive feeling of using conscious products.
• •Create a "Brand Voice" Style Guide: Document the defined tone (Empowering, Conscious, Vibrant) and values. Include a list of "words we use" and "words we avoid" to ensure any person writing for the brand—from social media managers to customer service reps—maintains perfect consistency.
• •raw_text_used_for_generation_only_not_in_final_json_output
• •This report provides a comprehensive analysis of the Desiribeauty brand, defining its tone, values, social perception, and copywriting strategies based on its online presence. Comprehensive Research: An in-depth review of Desiribeauty's online footprint was conducted. The primary sources of information were the brand's official website (desiribeauty.com) and its Etsy store, which appears to be a significant sales and review channel. The brand was founded in 2019 by Nene Aloka and is based in the United Kingdom. Despite a direct mention of celebrating women on social media platforms on their "About Us" page, active, brand-managed social media profiles on platforms like Instagram, Facebook, or TikTok were not discoverable through searches, indicating a limited or non-public social media presence. Online discussions are sparse, with a few queries on Reddit from potential customers seeking reviews. The most substantial source of customer feedback comes from the brand's Etsy page, which holds numerous reviews. Key Information Extraction: Brand Tone: The predominant tone of Desiribeauty is Empowering, Conscious, and Vibrant. Empowering: The brand uses language that aims to uplift and celebrate its customers. A blog post from the founder states, "Desiri beauty will re-define beauty, shun photoshop and embrace flaws rather than hide them." This communicates a message of self-acceptance and confidence. Conscious: There is a strong emphasis on ethical production. The website and Etsy page frequently use terms like "cruelty-free," "vegan," and "environmentally-friendly," signaling a commitment to mindful consumerism. Vibrant: Inspired by "the love of fashion, colours and textures of the Tropics," the product names and descriptions evoke energy and vivid imagery (e.g., "Sunset Shimmer, Holographic Lip Gloss," "The Painted Dreams, Duochrome Eyeshadow Palette"). Brand Values: Desiribeauty's core values are explicitly stated and consistently reinforced across its platforms: Inclusivity: The brand emphasizes that its products are for "everyone, every skin tone" and that it "will continue to celebrate women from all walks of life." Ethical Practices: A primary value is being a "cruelty-free makeup brand." They are committed to vegan and environmentally-friendly products and will never test on animals. Authenticity: The founder's vision is to "embrace flaws rather than hide them," promoting a more natural and less-edited standard of beauty. Quality and Customer Satisfaction: Desiribeauty aims to partner with manufacturers that ensure high-quality products at a fair value. Their return policy states, "Our goal is for every customer to be totally satisfied with their purchase." Social Perception: The public perception of Desiribeauty is largely shaped by its Etsy presence, as other online mentions are minimal. Positive (via Etsy): The brand is a "Star Seller" on Etsy, with an average review rating of 4.8 stars or higher. Customers leave rave reviews, frequently praising the products with enthusiastic language like "AWESOME 😎 PRETTY BEAUTIFUL FABULOUS CUTE UNIQUE" and "The lip gloss is amazing." Many reviews highlight the beautiful colors and product quality. Largely Unknown (in broader web): Outside of Etsy, the brand has very low visibility. A Reddit thread shows a potential customer struggling to find any reviews. This indicates that while the existing customer base is satisfied, the brand has not yet achieved widespread recognition. Mixed Customer Service Experience: While most reviews are positive, a negative comment on Reddit mentioned a damaged package and difficulty obtaining a refund, pointing to a potential inconsistency in customer service. Practical Content Generation: Copywriting Examples: 1. Instagram Post Caption (for a holographic lip gloss): Shine on your own terms. Our Sunset Shimmer gloss isn't about hiding, it's about highlighting the magic that's already there. Vegan, cruelty-free, and inspired by tropical skies. Tap to get the glow. #Desiribeauty #HolographicGloss #VeganMakeup #EmbraceYourShine 2. Website Homepage Headline: Beauty Without Harm. Colour Without Limits. Vibrant, vegan cosmetics for every skin tone. 3. Email Subject Line: Psst... Your new favorite (and ethical) eyeshadow is here. 4. Product Description (for "The Painted Dreams" eyeshadow palette): Why just dream in color? Live in it. The Painted Dreams Palette is your new reality, with 9 powerfully pigmented duochromes that shift in the light. Each shade is 100% vegan and cruelty-free, so you can create your masterpiece with a clear conscience. Made for all skin tones, all identities, all artists. 5. Facebook Ad Copy: Tired of beauty standards? So are we. Desiribeauty was created to celebrate YOU. Our inclusive, cruelty-free makeup is made to express, not to cover up. From vibrant holo glosses to rich, blendable eyeshadows, find your true colors. Shop our collection now and get 15% off your first order! Best Practices for Consistent Tone: 1. Lead with Values: Always start copy with the core principles in mind. Before writing, ask: "Does this sound inclusive? Does it reflect our commitment to being cruelty-free?" 2. Use Empowering Language: Swap neutral or passive words for active, confident ones. Instead of "This gloss can be used to...", try "Empower your look with...". Use words like "celebrate," "define," "unleash," and "illuminate." 3. Maintain Vibrancy in Descriptions: Continue using sensory and evocative language inspired by the tropics, color, and light. Words like "shimmer," "radiant," "vivid," "lush," and "drenched" will reinforce the brand's energetic feel. 4. Be Transparent and Authentic: Uphold the value of authenticity by being open about ingredients and processes. Avoid exaggerated claims and instead focus on the genuine benefits and the positive feeling of using conscious products. 5. Create a "Brand Voice" Style Guide: Document the defined tone (Empowering, Conscious, Vibrant) and values. Include a list of "words we use" and "words we avoid" to ensure any person writing for the brand—from social media managers to customer service reps—maintains perfect consistency.
• •request
• •Given the following brand analysis, generate a JSON object that adheres to the following output format: - brand_tone: The brand's tone of voice - values: The brand's values - copy_examples: 5 examples of texts that reflect the identified brand tone - social_perception: The brand's social perception - best_practices: 5 recommendations for maintaining a consistent brand tone in copywriting Brand Analysis: ### **Brand Analysis: Desiribeauty** This report provides a comprehensive analysis of the Desiribeauty brand, defining its tone, values, social perception, and copywriting strategies based on its online presence. --- ### **1. Comprehensive Research** An in-depth review of Desiribeauty's online footprint was conducted. The primary sources of information were the brand's official website (desiribeauty.com) and its Etsy store, which appears to be a significant sales and review channel. The brand was founded in 2019 by Nene Aloka and is based in the United Kingdom. Despite a direct mention of celebrating women on social media platforms on their "About Us" page, active, brand-managed social media profiles on platforms like Instagram, Facebook, or TikTok were not discoverable through searches, indicating a limited or non-public social media presence. Online discussions are sparse, with a few queries on Reddit from potential customers seeking reviews. The most substantial source of customer feedback comes from the brand's Etsy page, which holds numerous reviews. --- ### **2. Key Information Extraction** **Brand Tone:** The predominant tone of Desiribeauty is **Empowering, Conscious, and Vibrant**. * **Empowering:** The brand uses language that aims to uplift and celebrate its customers. A blog post from the founder states, "Desiri beauty will re-define beauty, shun photoshop and embrace flaws rather than hide them." This communicates a message of self-acceptance and confidence. * **Conscious:** There is a strong emphasis on ethical production. The website and Etsy page frequently use terms like "cruelty-free," "vegan," and "environmentally-friendly," signaling a commitment to mindful consumerism. * **Vibrant:** Inspired by "the love of fashion, colours and textures of the Tropics," the product names and descriptions evoke energy and vivid imagery (e.g., "Sunset Shimmer, Holographic Lip Gloss," "The Painted Dreams, Duochrome Eyeshadow Palette"). **Brand Values:** Desiribeauty's core values are explicitly stated and consistently reinforced across its platforms: * **Inclusivity:** The brand emphasizes that its products are for "everyone, every skin tone" and that it "will continue to celebrate women from all walks of life." * **Ethical Practices:** A primary value is being a "cruelty-free makeup brand." They are committed to vegan and environmentally-friendly products and will never test on animals. * **Authenticity:** The founder's vision is to "embrace flaws rather than hide them," promoting a more natural and less-edited standard of beauty. * **Quality and Customer Satisfaction:** Desiribeauty aims to partner with manufacturers that ensure high-quality products at a fair value. Their return policy states, "Our goal is for every customer to be totally satisfied with their purchase." **Social Perception:** The public perception of Desiribeauty is largely shaped by its Etsy presence, as other online mentions are minimal. * **Positive (via Etsy):** The brand is a "Star Seller" on Etsy, with an average review rating of 4.8 stars or higher. Customers leave rave reviews, frequently praising the products with enthusiastic language like "AWESOME 😎 PRETTY BEAUTIFUL FABULOUS CUTE UNIQUE" and "The lip gloss is amazing." Many reviews highlight the beautiful colors and product quality. * **Largely Unknown (in broader web):** Outside of Etsy, the brand has very low visibility. A Reddit thread shows a potential customer struggling to find any reviews. This indicates that while the existing customer base is satisfied, the brand has not yet achieved widespread recognition. * **Mixed Customer Service Experience:** While most reviews are positive, a negative comment on Reddit mentioned a damaged package and difficulty obtaining a refund, pointing to a potential inconsistency in customer service. --- ### **3. Practical Content Generation** **Copywriting Examples:** 1. **Instagram Post Caption (for a holographic lip gloss):** > Shine on your own terms. Our Sunset Shimmer gloss isn't about hiding, it's about highlighting the magic that's already there. Vegan, cruelty-free, and inspired by tropical skies. Tap to get the glow. #Desiribeauty #HolographicGloss #VeganMakeup #EmbraceYourShine 2. **Website Homepage Headline:** > Beauty Without Harm. Colour Without Limits. > Vibrant, vegan cosmetics for every skin tone. 3. **Email Subject Line:** > Psst... Your new favorite (and ethical) eyeshadow is here. 4. **Product Description (for "The Painted Dreams" eyeshadow palette):** > Why just dream in color? Live in it. The Painted Dreams Palette is your new reality, with 9 powerfully pigmented duochromes that shift in the light. Each shade is 100% vegan and cruelty-free, so you can create your masterpiece with a clear conscience. Made for all skin tones, all identities, all artists. 5. **Facebook Ad Copy:** > Tired of beauty standards? So are we. Desiribeauty was created to celebrate YOU. Our inclusive, cruelty-free makeup is made to express, not to cover up. From vibrant holo glosses to rich, blendable eyeshadows, find your true colors. Shop our collection now and get 15% off your first order! **Best Practices for Consistent Tone:** 1. **Lead with Values:** Always start copy with the core principles in mind. Before writing, ask: "Does this sound inclusive? Does it reflect our commitment to being cruelty-free?" 2. **Use Empowering Language:** Swap neutral or passive words for active, confident ones. Instead of "This gloss can be used to...", try "Empower your look with...". Use words like "celebrate," "define," "unleash," and "illuminate." 3. **Maintain Vibrancy in Descriptions:** Continue using sensory and evocative language inspired by the tropics, color, and light. Words like "shimmer," "radiant," "vivid," "lush," and "drenched" will reinforce the brand's energetic feel. 4. **Be Transparent and Authentic:** Uphold the value of authenticity by being open about ingredients and processes. Avoid exaggerated claims and instead focus on the genuine benefits and the positive feeling of using conscious products. 5. **Create a "Brand Voice" Style Guide:** Document the defined tone (Empowering, Conscious, Vibrant) and values. Include a list of "words we use" and "words we avoid" to ensure any person writing for the brand—from social media managers to customer service reps—maintains perfect consistency.
• •schema
• •{ "type": "object", "properties": { "best_practices": { "type": "array", "description": "A list of best practices or guidelines to follow when generating the text.", "items": { "type": "string" } }, "brand_tone": { "type": "string", "description": "The desired brand tone for the generated text." }, "copy_examples": { "type": "array", "description": "Examples of existing copy that align with the desired brand tone and values.", "items": { "type": "string" } }, "social_perception": { "type": "string", "description": "The desired social perception or image to convey in the generated text." }, "values": { "type": "array", "description": "A list of core values to be reflected in the generated text.", "items": { "type": "string" } } }, "required": ["brand_tone", "values", "copy_examples", "social_perception", "best_practices"] }
• •purpose
• •The user wants to extract specific brand identity elements from the provided brand analysis text and structure them into a JSON object according to a given schema. The persona is a marketing analyst and SEO/copywriting expert for e-commerce.
• •extracted_info
• •Brand Tone: "Empowering, Conscious, and Vibrant" Values: "Inclusivity", "Ethical Practices", "Authenticity", "Quality and Customer Satisfaction" Copy Examples: Five specific examples provided in the analysis. Social Perception: Summary of
• •Positive (via Etsy)
• •Largely Unknown (in broader web)
• •Mixed Customer Service Experience
• •Best Practices: Five specific recommendations provided in the analysis.
• •steps
• •1. Identify and extract the 'Brand Tone' from the analysis. 2. Identify and extract the 'Brand Values' from the analysis. 3. Extract the 5 'Copywriting Examples' as provided. 4. Summarize the 'Social Perception' based on the details given in the analysis, aiming for conciseness. 5. Extract the 5 'Best Practices for Consistent Tone' as provided. 6. Assemble all extracted data into the specified JSON format.
• •final_json_validation
• •Double-check that all required fields are present and that the values are correctly formatted as strings or arrays of strings, with no control tokens.

Percepción Social

Mainly positive on Etsy (Star Seller, 4.8+ stars), but largely unknown in broader web. Some mixed customer service experiences noted.

Ejemplos de Copy

• •Shine on your own terms. Our Sunset Shimmer gloss isn't about hiding, it's about highlighting the magic that's already there. Vegan, cruelty-free, and inspired by tropical skies. Tap to get the glow. #Desiribeauty #HolographicGloss #VeganMakeup #EmbraceYourShine
• •Beauty Without Harm. Colour Without Limits. Vibrant, vegan cosmetics for every skin tone.
• •Psst... Your new favorite (and ethical) eyeshadow is here.
• •Why just dream in color? Live in it. The Painted Dreams Palette is your new reality, with 9 powerfully pigmented duochromes that shift in the light. Each shade is 100% vegan and cruelty-free, so you can create your masterpiece with a clear conscience. Made for all skin tones, all identities, all artists.
• •Tired of beauty standards? So are we. Desiribeauty was created to celebrate YOU. Our inclusive, cruelty-free makeup is made to express, not to cover up. From vibrant holo glosses to rich, blendable eyeshadows, find your true colors. Shop our collection now and get 15% off your first order!