Tono de Marca

aspirational, supportive, organized, empowering, friendly, approachable, professional, polished

Valores de Marca

• •Organization
• •Aesthetics
• •Productivity
• •Empowerment
• •Simplicity

Mejores Prácticas

• •Lead with the Benefit: Always start by addressing the user's pain point (e.g., "feeling overwhelmed," "chaotic finances") and immediately present the product as the solution that provides a clear benefit (clarity, control, success).
• •Use Empowering Language: Employ verbs and phrases that inspire action and confidence, such as "take control," "achieve," "transform," "master," and "build your future."
• •Maintain Visual and Textual Harmony: Ensure the copy reflects the brand's visual identity. Use words like "clean," "minimalist," "organized," "simple," and "beautiful" to describe the products and their outcomes, mirroring the clean aesthetic.
• •Speak to the Aspiration: Write for the person the customer wants to become—organized, productive, successful, and calm. The copy should sell not just a template, but a lifestyle of intentionality and achievement.
• •Be Clear and Concise: Avoid jargon. The brand's appeal is in its simplicity. The copy should be easy to read and understand, using short sentences, clear headlines, and bullet points to highlight key features and benefits.

Percepción Social

Perceived as a source of high-quality, aesthetically pleasing, and functional digital tools. Seen as helpful, inspiring, and strongly associated with the "that girl" aesthetic, supporting self-improvement, organization, and wellness. The brand is a key tool for individuals aspiring to this lifestyle.

Ejemplos de Copy

• •From financial stress to financial success. Stop wondering where your money is going. Our new Ultimate Finance Tracker for Notion lets you see everything in one, beautifully organized dashboard. Track your income, budget your expenses, and start building your savings with clarity and confidence. Your journey to financial freedom starts now. ✨ #Notion #FinanceTracker #Budgeting #DesignWithMina
• •On-screen text (Scene 1): My brain trying to manage my small business tasks. (Shows a messy desk, scattered notes). On-screen text (Scene 2): My brain after getting the Small Business Kit from Design With Mina. (Shows the clean, organized Notion dashboard). Caption: Finally, an all-in-one system to manage projects, clients, and finances. Get your business organized in one click. Link in bio! #SmallBusiness #NotionTemplate #Entrepreneur #Organization
• •The only planner you'll ever need. Feel overwhelmed by a never-ending to-do list? The Ultimate Life Planner is your all-in-one Notion dashboard designed to bring harmony to your life. Seamlessly manage your goals, habits, wellness routines, and daily tasks in one intuitive space. It’s more than a planner—it’s a system for a more intentional and productive life.
• •Image: An aesthetic, minimalist graphic showing a snippet of a wellness journal template. Text Overlay: Your sanctuary for self-care. Description: Discover our Wellness Journal for Notion. A dedicated space to track your moods, practice gratitude, and prioritize your well-being. | Design With Mina | Notion Templates | Wellness | Self-Care
• •Subject: Feeling overwhelmed? Let's get organized. Body: Hi [Name], we know life can get hectic. Juggling work, personal goals, and everything in between is tough. That's why we created our collection of Notion templates—to give you a sense of calm and control. Imagine all your plans, ideas, and tasks, perfectly organized in one place. Ready to simplify your life? Explore the collection.