Tono de Marca

sophisticated, modern, and aspirational

Valores de Marca

• •Quality and Functionality
• •Curated Design
• •Modern Aesthetics
• •Customer Experience
• •Community and Local Focus

Mejores Prácticas

• •Maintain a Sophisticated Vocabulary: Use words that reflect the brand's commitment to quality and design, such as 'curated,' 'artisanal,' 'timeless,' 'elegant,' and 'innovative.'
• •Focus on the 'Why': Instead of just describing a product's features, explain how it will enhance the customer's life or home. Use phrases like 'elevate your space,' 'create a sense of calm,' or 'inspire your daily rituals.'
• •Tell a Story: Share the stories behind the products, whether it's about the artisan who made them or the inspiration for a collection. This adds depth and value to the brand.
• •Be Visually Descriptive: Use language that paints a picture and appeals to the senses. For example, instead of 'blue sofa,' try 'a deep navy velvet sofa that invites you to relax.'
• •Stay Consistent Across All Channels: Ensure that the tone of voice is consistent across the website, social media, email marketing, and in-store communications. This builds a strong and recognizable brand identity.

Percepción Social

a high-end, boutique retailer for individuals with a keen eye for design, targeting homeowners and design professionals who value quality and a modern aesthetic. Positioned as a source of inspiration and a destination for unique, well-designed products, with positive resonance from its 'Woman Owned Business' and eco-friendly/local product offerings.

Ejemplos de Copy

• •Introducing the Oslo Collection: Where Scandinavian simplicity meets modern comfort. Elevate your living space with clean lines and timeless design. Discover the art of sophisticated living.
• •It’s the little things that make a house a home. Add a touch of elegance with our curated selection of unique vases and decorative objects. #DesignSolutions #HomeDecor #ModernLiving
• •Be the first to know. Sign up for our newsletter and receive exclusive access to our newest arrivals, design tips from the experts, and special offers. Your journey to a more beautiful home starts here.
• •Meet the Maker: [Artisan Name]. We're proud to feature the stunning, handcrafted ceramics of [Artisan Name]. Each piece is a testament to timeless craftsmanship and modern design. Discover their collection in-store and online.
• •Refresh your home for the new season. Explore our collection of luxurious linens and cozy throws, designed to bring warmth and style to any room. Shop the Fall Collection today.