Tono de Marca

Warm, Aspirational, and Authentic, characterized by a friendly, free-spirited, and down-to-earth approach.

Valores de Marca

• •Connection to Nature
• •Timeless & Effortless Style
• •Family & Community
• •Quality & Accessibility
• •Authenticity

Mejores Prácticas

• •Always Tell a Story: Frame products within a narrative. Don't just sell a dress; sell the 'weekend adventure' or the 'cozy afternoon' it enables. Use aspirational language that speaks to a lifestyle.
• •Maintain a Warm and Personal Voice: Address the audience directly ('you,' 'your'). Respond to comments personally. In copy, use inviting and inclusive language that makes the customer feel like part of the family.
• •Anchor the Brand in its Roots: Regularly reference the brand's origins—Western Australia, family-owned, the connection to country and coast. This reinforces authenticity and differentiates the brand from larger, faceless competitors.
• •Use Sensory and Evocative Language: Appeal to the senses by describing the feel of the fabric, the warmth of the sun, and the beauty of the landscape. Use words like 'soft,' 'flowing,' 'sun-drenched,' 'wild,' and 'effortless.'
• •Balance Aspiration with Authenticity: While the lifestyle portrayed is aspirational, ensure the copy remains grounded and relatable. Avoid overly polished corporate language. The tone should feel like it's coming from a friend who has great style, not a corporation.

Percepción Social

Highly positive among its customer base, perceived as community-centric, trustworthy, and personable due to positive engagement and direct, warm communication.

Ejemplos de Copy

• •Chasing the sun in the new Wildflower Maxi. ✨ This isn't just a dress; it's a feeling. It’s for slow-paced weekend mornings and adventures that carry you into a golden afternoon. Where will you wear yours? #DesertOrchidStyle
• •From the rugged coast to a quiet corner of the country, some pieces just feel like home. Our new Coastal Knit is crafted for comfort and made to be loved for seasons to come. Stay cozy with us. Shop the link in our bio. #TimelessFashion
• •Founded by a mother-daughter duo in the heart of rural Western Australia, Desert Orchid was born from a shared love for the wild, open landscapes we call home. We believe that every woman, no matter where she lives, deserves to feel beautiful in pieces that are made to last. This is more than just a brand; it's our story, and we're so glad you're a part of it.
• •There's a special kind of magic in the air as the sun begins to set. It's a feeling we've woven into every thread of our latest collection. Discover pieces designed for life's most beautiful moments, big and small. Inspired by the warm glow of the Australian landscape, and designed for your effortless style. Explore the new arrivals.
• •Our beautiful community! ☀️ We love seeing how you style your Desert Orchid favourites. From beach days to brunch, you bring our designs to life. Tag @desertorchid.au for a chance to be featured! #DesertOrchidCommunity