Tono de Marca

Professional, reassuring, and results-oriented. It communicates with authority by using specific data and social proof, emphasizing simplicity and effectiveness. A strong element of reassurance is built through prominent guarantees, positioning the purchase as risk-free.

Valores de Marca

• •Innovation and Technology
• •Effectiveness and Health
• •Customer Trust and Satisfaction
• •Simplicity and Convenience
• •Quality Assurance

Mejores Prácticas

• •Lead with Data and Proof: Always ground your claims in numbers. Whether it's "99.9% of plaque," "7,000+ customers," or the "100-day guarantee," specific figures build credibility and reinforce the brand's results-oriented value.
• •Emphasize "Simple Innovation": Frame your technology not as complex, but as an effortless upgrade. Use words like "simple," "easy," "one-button," and "intuitive" to make advanced technology feel accessible and convenient for a busy lifestyle.
• •Focus on the Outcome, Not Just the Feature: Instead of just selling a "water flosser," sell "fresher breath" and "a confident smile." Connect every product feature back to a tangible, desirable benefit for the customer.
• •Maintain a Reassuring and Confident Tone: Consistently highlight the risk-free nature of the purchase. The 100-day return policy is a powerful trust signal and should be a cornerstone of marketing copy to overcome customer hesitation.
• •Target the Problem-Solution Angle: Address the common pains of traditional dental care and position Dentura's products as the modern, intelligent solution. This resonates with a practical-minded audience looking for effective improvements.

Percepción Social

Positive, albeit limited to its customer base. Customers perceive Dentura.no as an affordable and effective alternative. The lack of social media means tight control over the brand's narrative.

Ejemplos de Copy

• •Headline: Technology for a better smile. Results for a better you. Body: Stop struggling with traditional floss. The VivaFloss® 2.0 uses powerful water-jet technology to remove 99.9% of plaque in seconds. It’s the simple, effective upgrade your dental routine needs. Try it risk-free for 100 days.
• •Headline: The Confidence of a Truly Healthy Mouth. Body: It’s more than just a smile. It’s healthier gums, fresher breath, and the confidence that comes with it. The Dentura.no complete care system is engineered for results you can feel. Over 7,000 customers agree.
• •Headline: Don’t Just Brush. Innovate. Body: Your old toothbrush can’t compete. The VivaSmile® sonic toothbrush delivers a superior clean with advanced technology designed for simplicity. One button is all it takes to achieve a brighter, healthier smile.
• •Headline: 100 Days. Zero Risk. One Healthier Smile. Body: We’re so confident you’ll love our products, we give you 100 days to try them. If you’re not 100% satisfied, get your money back. No questions asked. That’s the Dentura guarantee.
• •Headline: Gentle on Gums. Tough on Plaque. Body: Perfect for those with sensitive gums or braces, the VivaFloss® 2.0 provides a deep clean without irritation. With 5 pressure settings, you get a customized, comfortable experience every time.