Tono de Marca

The brand's tone is predominantly mystical, artistic, and reverent. It is deeply rooted in a spiritual appreciation for nature, using poetic and evocative language to connect with customers on a deeper, emotional, and spiritual level, creating a sophisticated and mindful persona.

Valores de Marca

• •Reverence for Nature
• •Artisanal Craftsmanship
• •Spirituality and Ritual
• •Authenticity and Uniqueness
• •Local Identity

Mejores Prácticas

• •Embrace Mystical Language: Consistently use words like "ritual," "altar," "sacred," "offering," "sanctuary," "mystical," and "honor" to reinforce the brand's spiritual connection to nature.
• •Tell the Artisanal Story: Always highlight that the pieces are unique, author-made creations handcrafted by Colombian artisans. This emphasizes value beyond the aesthetics.
• •Focus on Transformation, Not Just Decoration: Frame the products as tools for creating sacred spaces and personal rituals, rather than just as decorative items. The copy should sell an experience and a feeling, not just an object.
• •Use Poetic and Evocative Descriptions: Employ rich, sensory language that evokes the beauty, mystery, and energy of the natural world. Product names like "Jardín Nocturno" and "Numinosa" are great examples to build upon.
• •Maintain a Reverent Tone: The voice should always be respectful and appreciative of nature. Avoid overly casual slang or purely commercial language that could dilute the brand's sophisticated and mindful identity. The tone should feel like a quiet, knowledgeable guide to the mysteries of the "Reino Verde."

Percepción Social

DEMONTE ESTUDIO– demonteshop is perceived as a niche, high-end brand for individuals who value art, design, and a spiritual connection to nature. It is positioned as a creator of meaningful, artistic experiences and objects that carry deeper significance, a purveyor of "mystical botany" for clientele who appreciate sustainability, craftsmanship, and the integration of art into daily life.

Ejemplos de Copy

• •Step into the sanctuary of your own home. Our 'Manigua' composition is more than an arrangement; it is a piece of the untamed garden, a ritual offering to the vibrant energy of nature. Each leaf and petal is a testament to the slow, sacred process of growth and the hands that nurtured it. Invite the wild in. #DemonteEstudio #BotanicalArt #SacredSpaces
• •DEMONTE ESTUDIO: Where Botany Becomes Ritual. We create artistic compositions and unique pieces that honor the mystical power of the natural world. Discover our altars, offerings, and sanctuaries.
• •In this creation, we reflect on the passage of time—life and death as the natural process of existence. A blend of perpetual tropical botanicals and delicate flowers, 'Ciclo Vital' is a meditation on transmutation and beauty in every phase. Handcrafted by Colombian artisans, this piece is an authentic altar to the enduring spirit of nature in your space.
• •An offering from our garden to your home.
• •Tired of the mundane? DEMONTE ESTUDIO offers more than decor. We create botanical art that transforms your space into a sanctuary. Handcrafted. Conscious. Mystical. Experience the power of nature.